Question 1

Which of the following types of product modifications inevitably tend to cause firms to reduce costs in some of the organization?

Accepted Answer

A) Aesthetic 
B) Operational 
C) Benefit 
D) Functional 
E) Quality 
A) Aesthetic 
B) Operational 
C) Benefit 
D) Functional 
E) Quality

Question 2

The test-marketing stage

Accepted Answer

A) is an extension of the screening stage. 
B) should come immediately after business analysis. 
C) ensures that the product will not fail. 
D) is a sample launching of the entire marketing mix. 
E) prevents competitors from copying the product. 
A) is an extension of the screening stage. 
B) should come immediately after business analysis. 
C) ensures that the product will not fail. 
D) is a sample launching of the entire marketing mix. 
E) prevents competitors from copying the product.

Question 3

Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed the phase which is best able to measure the product failure concern?

Accepted Answer

A) Yes, the best phase is the idea screening phase. 
B) Yes, the best phase is the concept testing phase. 
C) No, the best phase is the business analysis phase. 
D) Yes, the best phase is the test marketing phase. 
E) No, the best phase is the test marketing phase. 
A) Yes, the best phase is the idea screening phase. 
B) Yes, the best phase is the concept testing phase. 
C) No, the best phase is the business analysis phase. 
D) Yes, the best phase is the test marketing phase. 
E) No, the best phase is the test marketing phase.

Question 4

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

Accepted Answer

A) True 
 B)False

Question 5

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Accepted Answer

A) True 
 B)False

Question 6

Product deletion can best be described as the process of deleting a product from the product mix when it

Accepted Answer

A) is perceived as a failure by top management. 
B) is reviewed negatively by a systematic review board. 
C) increases production costs and decreases profits. 
D) no longer responds to promotional efforts. 
E) no longer satisfies a sufficient number of customers. 
A) is perceived as a failure by top management. 
B) is reviewed negatively by a systematic review board. 
C) increases production costs and decreases profits. 
D) no longer responds to promotional efforts. 
E) no longer satisfies a sufficient number of customers.

Question 7

Luis Mayo is an accountant at Ralston Purina. However, he is currently working with a group to determine the feasibility of a new brand of hot breakfast cereal. After the product is launched, Luis will return to the accounting department. His present position can be described as a

Accepted Answer

A) product manager. 
B) brand manager. 
C) consulting team member. 
D) member of a venture team. 
E) market account manager. 
A) product manager. 
B) brand manager. 
C) consulting team member. 
D) member of a venture team. 
E) market account manager.

Question 8

A complex product development process, including an extensive business analysis to determine the possibility of success, are hallmarks of a

Accepted Answer

A) genuinely new product. 
B) radically new product. 
C) new product failure. 
D) controlled new product. 
E) market share advance. 
A) genuinely new product. 
B) radically new product. 
C) new product failure. 
D) controlled new product. 
E) market share advance.

Question 9

The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is

Accepted Answer

A) quality. 
B) consistency. 
C) durability. 
D) functionality. 
E) design. 
A) quality. 
B) consistency. 
C) durability. 
D) functionality. 
E) design.

Question 10

Identify and explain the dimensions of product quality.

Accepted Answer

The answer of Identify and explain the dimensions of product...

Question 11

If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of

Accepted Answer

A) a brand extension. 
B) line extension. 
C) functional modification. 
D) quality modification. 
E) a new-to-the-world product. 
A) a brand extension. 
B) line extension. 
C) functional modification. 
D) quality modification. 
E) a new-to-the-world product.

Question 12

A brand manager in a multiproduct firm would be responsible for

Accepted Answer

A) performance of a specific brand. 
B) all brands within a product line. 
C) branding the products of the firm. 
D) all products in the brand-line group. 
E) all brands made by the firm. 
A) performance of a specific brand. 
B) all brands within a product line. 
C) branding the products of the firm. 
D) all products in the brand-line group. 
E) all brands made by the firm.

Question 13

Scenario 12.2
Use the following to answer the questions.
Jonathan Moore, president of Polar Manufacturing Company, has just reviewed the performance reports for the previous year and sees that there are some areas in which the company needs to improve. He specifically feels they could do a better job in managing Polar's product mix. Jonathan calls a meeting of all the managers responsible for each of the product lines that Polar currently manufactures. The group decides that they need to eliminate the complete industrial product line of ice chests, and plan to do so by letting the product decline without any changes in the marketing strategy or product. The group also decides to delete Polar's line of personal thermal underwear, however this product is to be discontinued within the week due to its unprofitability. While discussing these strategies, the group has also uncovered several customer groups for which new products could be developed. The managers decide to assemble a group of people from all functional areas of the company and give them the responsibility for all aspects of the new-product development.
-Refer to Scenario 12.2. The group of people that management has assembled to take on the task of new-product development is best described as

Accepted Answer

A) a buying center. 
B) a product development task force. 
C) a marketing development team. 
D) a venture team. 
E) a brand management team 
A) a buying center. 
B) a product development task force. 
C) a marketing development team. 
D) a venture team. 
E) a brand management team

Question 14

The runout approach to product deletion is used for technologically obsolete products.

Accepted Answer

A) True 
 B)False

Question 15

Venture teams work outside of established organization divisions.

Accepted Answer

A) True 
 B)False

Question 16

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?

Accepted Answer

A) There are research and audit services available. 
B) Retailers would be cooperative. 
C) Testing efforts would not be easily jammed by competitors. 
D) Tourism is a major industry in the area. 
E) The city has stable year-round sales of soft drinks. 
A) There are research and audit services available. 
B) Retailers would be cooperative. 
C) Testing efforts would not be easily jammed by competitors. 
D) Tourism is a major industry in the area. 
E) The city has stable year-round sales of soft drinks.

Question 17

Functional modifications help an organization achieve and maintain a progressive image.

Accepted Answer

A) True 
 B)False

Question 18

Compare and contrast a product manager and a market manager.

Accepted Answer

A product manager and a market manager b

Question 19

The business analysis stage of new-product development explores how well the new product fits in with the firm's existing product mix.

Accepted Answer

A) True 
 B)False

Question 20

Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during

Accepted Answer

A) commercialization. 
B) screening. 
C) concept testing. 
D) product development. 
E) test marketing. 
A) commercialization. 
B) screening. 
C) concept testing. 
D) product development. 
E) test marketing.

Which of the following types of product modifications inevitably tend to cause firms to reduce costs in some of the organization?

The test-marketing stage

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Product deletion can best be described as the process of deleting a product from the product mix when it

Luis Mayo is an accountant at Ralston Purina. However, he is currently working with a group to determine the feasibility of a new brand of hot breakfast cereal. After the product is launched, Luis will return to the accounting department. His present position can be described as a

A complex product development process, including an extensive business analysis to determine the possibility of success, are hallmarks of a

The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is

Identify and explain the dimensions of product quality.

If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of

A brand manager in a multiproduct firm would be responsible for

The runout approach to product deletion is used for technologically obsolete products.

Venture teams work outside of established organization divisions.

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?

Functional modifications help an organization achieve and maintain a progressive image.

Compare and contrast a product manager and a market manager.

The business analysis stage of new-product development explores how well the new product fits in with the firm's existing product mix.

Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 12: Developing and Managing Products

Which of the following types of product modifications inevitably tend to cause firms to reduce costs in some of the organization?

The test-marketing stage

Consistency of product quality means giving consumers the quality they expect every time they purchase a product.

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Product deletion can best be described as the process of deleting a product from the product mix when it

Luis Mayo is an accountant at Ralston Purina. However, he is currently working with a group to determine the feasibility of a new brand of hot breakfast cereal. After the product is launched, Luis will return to the accounting department. His present position can be described as a

A complex product development process, including an extensive business analysis to determine the possibility of success, are hallmarks of a

The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is

Identify and explain the dimensions of product quality.

If the manufacturer of Cool Whip were to introduce a chocolate-flavored Cool Whip and still continue to produce all of its other Cool Whip products, this would be an example of

A brand manager in a multiproduct firm would be responsible for

The runout approach to product deletion is used for technologically obsolete products.

Venture teams work outside of established organization divisions.

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test-market characteristics would be least useful to PepsiCo when testing the new soft drink?

Functional modifications help an organization achieve and maintain a progressive image.

Compare and contrast a product manager and a market manager.

The business analysis stage of new-product development explores how well the new product fits in with the firm's existing product mix.

Marketers begin to make decisions about labeling, packaging, branding, pricing, and promotion during

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters