Exam 12: Developing and Managing Products

Scenario 12.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. -Refer to Scenario 12.1. Cheetos produces several cheese snack products and is considering a new Cheetos brand of crackers. This new Cheetos brand of crackers would most likely be an example of

What exactly is analyzed during the business analysis phase of new-product development?

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?

The members of a venture team come from

Often, a new product is launched in stages during commercialization. This gradual introduction of the product is known as

Which of the following is the best definition of product features?

Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ____ stage of the new-product development process.

Sales personnel are an external source for new product ideas.

As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?

The three major ways to modify a product include

A brand manager is a type of product manager.

Relatively few product ideas are put into the product development stage.

Select the true statement concerning test marketing.

After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.

Functional modifications usually require that the product be redesigned.

Venture team members usually come from the same functional areas within the firm.

A new variety of Doritos is initially introduced in Ft. Worth, Texas; Columbia, South Carolina; Peoria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a ____ for its new variety of Doritos.

Which of the following is a disadvantage of gradually introducing a product to market?

"Is the demand strong enough?" is a question that marketers ask during the ____ phase of new-product development.

To manage products effectively, the product manager must be independent of other departments.