Question 1

A genuinely new product-like the iPhone once was-offers

Accepted Answer

A) lower prices than existing products. 
B) at least two new product features. 
C) innovative benefits to consumers. 
D) better value than existing products. 
E) at least two new product features at a lower price. 
A) lower prices than existing products. 
B) at least two new product features. 
C) innovative benefits to consumers. 
D) better value than existing products. 
E) at least two new product features at a lower price.

Question 2

Product managers can be responsible for a single product, a product line, or several products.

Accepted Answer

A) True 
 B)False

Question 3

The sum of all the product's physical characteristics is called product quality.

Accepted Answer

A) True 
 B)False

Question 4

Scenario 12.1
Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. Suppose that Cheetos stops production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club. This would be an example of a(n)

Accepted Answer

A) strategy for the maturity phase. 
B) phase out product deletion strategy. 
C) immediate-drop decision. 
D) pullout product deletion policy. 
E) return to test marketing. 
A) strategy for the maturity phase. 
B) phase out product deletion strategy. 
C) immediate-drop decision. 
D) pullout product deletion policy. 
E) return to test marketing.

Question 5

Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

Accepted Answer

A) aesthetic 
B) functional 
C) operational 
D) quality 
E) feature 
A) aesthetic 
B) functional 
C) operational 
D) quality 
E) feature

Question 6

____ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.

Accepted Answer

A) Quality modification 
B) Line extension 
C) Aesthetic modification 
D) Feature modification 
E) Product mix modification 
A) Quality modification 
B) Line extension 
C) Aesthetic modification 
D) Feature modification 
E) Product mix modification

A genuinely new product-like the iPhone once was-offers

Product managers can be responsible for a single product, a product line, or several products.

The sum of all the product's physical characteristics is called product quality.

Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

____ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 12: Developing and Managing Products

A genuinely new product-like the iPhone once was-offers

Product managers can be responsible for a single product, a product line, or several products.

The sum of all the product's physical characteristics is called product quality.

Changes that affect the sensory appeal of a product by altering its taste, texture, sound, smell, or visual characteristics are called ____ modifications.

____ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters