Question 1

A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.

Accepted Answer

A) product marketer 
B) brand manager 
C) market manager 
D) product manager 
E) line manager 
A) product marketer 
B) brand manager 
C) market manager 
D) product manager 
E) line manager

Question 2

Why is it often difficult for organizations to delete products?

Accepted Answer

The answer of Why is it often difficult for organizations...

Question 3

Product support services are important mainly for products that are mechanical in nature.

Accepted Answer

A) True 
 B)False

Question 4

Time spent in test marketing can benefit a firm's competitors.

Accepted Answer

A) True 
 B)False

Question 5

There is no best approach to managing products.

Accepted Answer

A) True 
 B)False

Question 6

Discuss the role of new-product development in the marketing mix. Why is new-product development an important issue?

Accepted Answer

New-product development plays a crucial

Question 7

Seth recently purchased a new Brunswick Billiards table for his recreation room. The next day after delivery, Seth noticed a problem with the way one of the pockets was strung. Since it was a weekend, he didn't expect to have it repaired. However, when he called the store to leave a message, someone answered the phone. She gave Seth a number where he could call a repair representative who would come straight to Seth's house within an hour. Brunswick Billards is most likely differentiating itself through

Accepted Answer

A) support of its level of quality. 
B) product support services. 
C) a help line feature. 
D) product features. 
E) customer requests. 
A) support of its level of quality. 
B) product support services. 
C) a help line feature. 
D) product features. 
E) customer requests.

Question 8

What is concept testing, and why is it important?

Accepted Answer

The answer of What is concept testing, and why is...

Question 9

Rick is a new product manager for a large bio-chemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.

Accepted Answer

A) performing marketing research. 
B) keeping tabs on the actions of competitors. 
C) not introducing new products. 
D) generating new product ideas. 
E) addressing customers' concerns about products. 
A) performing marketing research. 
B) keeping tabs on the actions of competitors. 
C) not introducing new products. 
D) generating new product ideas. 
E) addressing customers' concerns about products.

Question 10

Which of the following phases of new-product development is likely the least costly for the firm?

Accepted Answer

A) Commercialization 
B) Concept testing 
C) Business analysis 
D) Product development 
E) Test marketing 
A) Commercialization 
B) Concept testing 
C) Business analysis 
D) Product development 
E) Test marketing

Question 11

Concept testing presents a small sample of potential buyers with a trial version of the new product to determine their initial reactions.

Accepted Answer

A) True 
 B)False

Question 12

Automobile makers rely heavily on aesthetic modifications.

Accepted Answer

A) True 
 B)False

Question 13

During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.

Accepted Answer

A) True 
 B)False

Question 14

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called

Accepted Answer

A) business analysis. 
B) immediate drop. 
C) screening. 
D) phase out. 
E) runout. 
A) business analysis. 
B) immediate drop. 
C) screening. 
D) phase out. 
E) runout.

Question 15

The decision to drop a product should always be a unanimous decision of the management team.

Accepted Answer

A) True 
 B)False

Question 16

How a pair of jeans looks, regardless of the price, is an example of styling.

Accepted Answer

A) True 
 B)False

Question 17

What is the primary distinction between a line extension and a product modification?

Accepted Answer

A) A product modification results in a completely new product while a line extension is simply changing an old product. 
B) In both cases an existing product is altered, but the alteration is more dramatic with a product modification than it is with a line extension. 
C) Line extensions are designed to better meet the needs of the existing market segment while product modifications target entirely new segments of the market. 
D) With product modifications, the original product is replaced in the product line while both the old and the new products remain in the case of line extension. 
E) Line extensions are strictly aesthetic changes to an existing product whereas product modifications consist of changes in quality and functionality. 
A) A product modification results in a completely new product while a line extension is simply changing an old product. 
B) In both cases an existing product is altered, but the alteration is more dramatic with a product modification than it is with a line extension. 
C) Line extensions are designed to better meet the needs of the existing market segment while product modifications target entirely new segments of the market. 
D) With product modifications, the original product is replaced in the product line while both the old and the new products remain in the case of line extension. 
E) Line extensions are strictly aesthetic changes to an existing product whereas product modifications consist of changes in quality and functionality.

Question 18

Line extensions are less common than other new products because line extensions are more expensive and more risky.

Accepted Answer

A) True 
 B)False

Question 19

Sales and cost analyses occur most frequently in what stage of the new-product development process?

Accepted Answer

A) Screening 
B) Product development 
C) Test marketing 
D) Commercialization 
E) Business analysis 
A) Screening 
B) Product development 
C) Test marketing 
D) Commercialization 
E) Business analysis

Question 20

Warranties and customer training are examples of customer services.

Accepted Answer

A) True 
 B)False

A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.

Why is it often difficult for organizations to delete products?

Product support services are important mainly for products that are mechanical in nature.

Time spent in test marketing can benefit a firm's competitors.

There is no best approach to managing products.

Discuss the role of new-product development in the marketing mix. Why is new-product development an important issue?

What is concept testing, and why is it important?

Rick is a new product manager for a large bio-chemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.

Which of the following phases of new-product development is likely the least costly for the firm?

Concept testing presents a small sample of potential buyers with a trial version of the new product to determine their initial reactions.

Automobile makers rely heavily on aesthetic modifications.

During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called

The decision to drop a product should always be a unanimous decision of the management team.

How a pair of jeans looks, regardless of the price, is an example of styling.

What is the primary distinction between a line extension and a product modification?

Line extensions are less common than other new products because line extensions are more expensive and more risky.

Sales and cost analyses occur most frequently in what stage of the new-product development process?

Warranties and customer training are examples of customer services.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 12: Developing and Managing Products

A ____ is responsible for a product, product line, or several distinct products in an interrelated group within an organization.

Why is it often difficult for organizations to delete products?

Product support services are important mainly for products that are mechanical in nature.

Time spent in test marketing can benefit a firm's competitors.

There is no best approach to managing products.

Discuss the role of new-product development in the marketing mix. Why is new-product development an important issue?

What is concept testing, and why is it important?

Rick is a new product manager for a large bio-chemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.

Which of the following phases of new-product development is likely the least costly for the firm?

Concept testing presents a small sample of potential buyers with a trial version of the new product to determine their initial reactions.

Automobile makers rely heavily on aesthetic modifications.

During the commercialization phase of new-product development, plans for full-scale manufacturing and marketing are refined and settled.

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not change the current marketing strategy. This method of deletion is called

The decision to drop a product should always be a unanimous decision of the management team.

How a pair of jeans looks, regardless of the price, is an example of styling.

What is the primary distinction between a line extension and a product modification?

Line extensions are less common than other new products because line extensions are more expensive and more risky.

Sales and cost analyses occur most frequently in what stage of the new-product development process?

Warranties and customer training are examples of customer services.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters