Question 1

The most common method of identifying opinion leaders is to use the social registry document kept by most city newspapers.

Accepted Answer

A) True 
 B)False  False

Question 2

Explain the three different reference groups.

Accepted Answer

The three different types of reference groups are:
• Membership reference group-consists of people we actually know
• Aspirational reference group-are people that consumers admire
• Avoidance reference group-are people that consumers deliberately do the opposite to distance themselves from these individuals.

Question 3

________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.

Accepted Answer

A)  Influence network 
B)  Influence cascades 
C)  Opinion leaders 
D)  Two-step flow model of influences 
A)  Influence network 
B)  Influence cascades 
C)  Opinion leaders 
D)  Two-step flow model of influences D

Question 4

Explain the difference between referent power, information power, and legitimate power.

Accepted Answer

Referent power-is when a person admires

Question 5

Explain the term "lurkers" as it relates to social media.

Accepted Answer

Lurkers absorb conte

Question 6

According to the principle of least interest, a person will gain power in a group as she decreases her commitment to the group.

Accepted Answer

A) True 
 B)False

Question 7

A type of reference group is ________.

Accepted Answer

A)  membership 
B)  aspirational 
C)  avoidance 
D)  all of the above 
A)  membership 
B)  aspirational 
C)  avoidance 
D)  all of the above

Question 8

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.

Accepted Answer

A)  influence network 
B)  positive reinforcement 
C)  referent power 
D)  homophily 
A)  influence network 
B)  positive reinforcement 
C)  referent power 
D)  homophily

Question 9

________ are frequently able to influence others' attitudes on behavior.

Accepted Answer

A)  Opinion leaders 
B)  Anti-brand communities 
C)  Norms 
D)  Environmental cues 
A)  Opinion leaders 
B)  Anti-brand communities 
C)  Norms 
D)  Environmental cues

Question 10

The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?

Accepted Answer

A)  Aspirational group 
B)  Cohesive group 
C)  Avoidance groups 
D)  Deindividualization groups 
A)  Aspirational group 
B)  Cohesive group 
C)  Avoidance groups 
D)  Deindividualization groups

Question 11

Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?

Accepted Answer

A)  Group unanimity 
B)  Cultural pressure 
C)  Fear of deviance 
D)  Principle of least interest 
A)  Group unanimity 
B)  Cultural pressure 
C)  Fear of deviance 
D)  Principle of least interest

Question 12

Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

Accepted Answer

A)  Legitimate power 
B)  Referent power 
C)  Expert power 
D)  Reward power 
A)  Legitimate power 
B)  Referent power 
C)  Expert power 
D)  Reward power

Question 13

According to the principle of least interest, the person who is least ________ has the most power in the relationship.

Accepted Answer

A)  committed to staying in the relationship 
B)  susceptible to interpersonal influence 
C)  susceptible to cultural pressures 
D)  concerned about sanctions against nonconforming behavior 
A)  committed to staying in the relationship 
B)  susceptible to interpersonal influence 
C)  susceptible to cultural pressures 
D)  concerned about sanctions against nonconforming behavior

Question 14

What are norms? Why are they important?

Accepted Answer

A norm is an informal rule that governs

Question 15

Buzz is created by word-of-mouth advertising.

Accepted Answer

A) True 
 B)False

Question 16

A set of socially relevant nodes connected by one or more relations is called a social ________.

Accepted Answer

A)  graph 
B)  network 
C)  message 
D)  group 
A)  graph 
B)  network 
C)  message 
D)  group

Question 17

In America in the 1960s, the slogan "Do your own thing" reflected a movement away from conformity. Discuss the type of cultural pressures that could have caused this movement.

Accepted Answer

Different cultures encourage conformity

Question 18

James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.

Accepted Answer

A)  information power 
B)  referent power 
C)  social power 
D)  legitimate power 
A)  information power 
B)  referent power 
C)  social power 
D)  legitimate power

Question 19

A type of virtual community of consumption based on sharing online journals is called ________.

Accepted Answer

A)  blogs 
B)  boards 
C)  rings 
D)  globs 
A)  blogs 
B)  boards 
C)  rings 
D)  globs

Question 20

When companies use celebrities in their ads they are using the principle of ________ reference groups.

Accepted Answer

A)  membership 
B)  aspirational 
C)  coercive 
D)  normative 
A)  membership 
B)  aspirational 
C)  coercive 
D)  normative

The most common method of identifying opinion leaders is to use the social registry document kept by most city newspapers.

Explain the three different reference groups.

________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.

Explain the difference between referent power, information power, and legitimate power.

Explain the term "lurkers" as it relates to social media.

According to the principle of least interest, a person will gain power in a group as she decreases her commitment to the group.

A type of reference group is ________.

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.

________ are frequently able to influence others' attitudes on behavior.

The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?

Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?

Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

According to the principle of least interest, the person who is least ________ has the most power in the relationship.

What are norms? Why are they important?

Buzz is created by word-of-mouth advertising.

A set of socially relevant nodes connected by one or more relations is called a social ________.

In America in the 1960s, the slogan "Do your own thing" reflected a movement away from conformity. Discuss the type of cultural pressures that could have caused this movement.

James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.

A type of virtual community of consumption based on sharing online journals is called ________.

When companies use celebrities in their ads they are using the principle of ________ reference groups.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Income and Social Class

Subcultures

Culture

Filters

Exam 11: Groups and Social Media

The most common method of identifying opinion leaders is to use the social registry document kept by most city newspapers.

Explain the three different reference groups.

________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.

Explain the difference between referent power, information power, and legitimate power.

Explain the term "lurkers" as it relates to social media.

According to the principle of least interest, a person will gain power in a group as she decreases her commitment to the group.

A type of reference group is ________.

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.

________ are frequently able to influence others' attitudes on behavior.

The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?

Phillip admires the qualities of the Sigma Chis on his college campus. Since he has decided to try and pledge this group, he begins to imitate the qualities that he perceives the group has. What type of power does the fraternity seem to be displaying with respect to Phillip and his behavior?

According to the principle of least interest, the person who is least ________ has the most power in the relationship.

What are norms? Why are they important?

Buzz is created by word-of-mouth advertising.

A set of socially relevant nodes connected by one or more relations is called a social ________.

In America in the 1960s, the slogan "Do your own thing" reflected a movement away from conformity. Discuss the type of cultural pressures that could have caused this movement.

James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.

A type of virtual community of consumption based on sharing online journals is called ________.

When companies use celebrities in their ads they are using the principle of ________ reference groups.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Income and Social Class

Subcultures

Culture

Filters