Question 1

Explain the difference between a need and a want. Provide an example of each.

Accepted Answer

A need is a basic biological motive that cannot be created by marketing. A want represents one way that individuals are taught by society and culture to satisfy a biological need. For example, thirst is a general need but thirst for Pepsi or Coke is a want.

Question 2

People who belong to the same social class are most likely to have which of the following in common?

Accepted Answer

A)  Social standing in the community 
B)  Personality 
C)  Ethnicity 
D)  Family structure 
A)  Social standing in the community 
B)  Personality 
C)  Ethnicity 
D)  Family structure A

Question 3

A paradigm is a belief that guides an understanding of the world.

Accepted Answer

A) True 
 B)False  True

Question 4

Role theory takes the view that much of consumer behavior resembles actions in play.

Accepted Answer

A) True 
 B)False

Question 5

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

Accepted Answer

A) True 
 B)False

Question 6

When a person buys a product for emotional reasons, the need is ________.

Accepted Answer

A)  utilitarian 
B)  functional 
C)  interdependent 
D)  hedonic 
A)  utilitarian 
B)  functional 
C)  interdependent 
D)  hedonic

Question 7

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.

Accepted Answer

A)  positivist 
B)  pragmatic 
C)  interpretivist 
D)  consumerist 
A)  positivist 
B)  pragmatic 
C)  interpretivist 
D)  consumerist

Question 8

A product that helps to establish the user's identity is called ________.

Accepted Answer

A)  self-concept attachment 
B)  interdependence 
C)  love 
D)  nostalgic attachment 
A)  self-concept attachment 
B)  interdependence 
C)  love 
D)  nostalgic attachment

Question 9

A proponent of ________ would most likely to argue that our society emphasizes science and technology too much.

Accepted Answer

A)  consumerism 
B)  positivism 
C)  modernism 
D)  interpretivism 
A)  consumerism 
B)  positivism 
C)  modernism 
D)  interpretivism

Question 10

The growth of the Internet has created ________.

Accepted Answer

A)  segmentation strategies 
B)  consumption communities 
C)  behavioral processes 
D)  mass cultures 
A)  segmentation strategies 
B)  consumption communities 
C)  behavioral processes 
D)  mass cultures

Question 11

Consumption communities are where consumers share opinions and recommendations about products.

Accepted Answer

A) True 
 B)False

Question 12

Explain what a consumer is.

Accepted Answer

A consumer is a person who ide

Question 13

Which form of relationship between product and customer is most at risk of the consumer switching to a different brand or product?

Accepted Answer

A)  Self-concept attachment 
B)  Nostalgic attachment 
C)  Interdependence 
D)  Love 
A)  Self-concept attachment 
B)  Nostalgic attachment 
C)  Interdependence 
D)  Love

Question 14

A need is something a person must have to live.

Accepted Answer

A) True 
 B)False

Question 15

According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

Accepted Answer

A)  Web 2.0 
B)  B2C e-commerce 
C)  Economics of information 
D)  Compulsive consumption 
A)  Web 2.0 
B)  B2C e-commerce 
C)  Economics of information 
D)  Compulsive consumption

Question 17

A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or mixture of images.

Accepted Answer

A)  alternate reality 
B)  paradigm 
C)  consumer space 
D)  pastiche 
A)  alternate reality 
B)  paradigm 
C)  consumer space 
D)  pastiche

Question 18

The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Amazon. This is known as ________.

Accepted Answer

A)  B2C e-commerce 
B)  C2C e-commerce 
C)  B2B e-commerce 
D)  consumption community 
A)  B2C e-commerce 
B)  C2C e-commerce 
C)  B2B e-commerce 
D)  consumption community

Question 19

A product that helps to establish the user's identity is called nostalgic attachment.

Accepted Answer

A) True 
 B)False

Question 20

A consumer is a person who identifies a need or desire, makes a purchase, and then disposes of the product.

Accepted Answer

A) True 
 B)False

Explain the difference between a need and a want. Provide an example of each.

People who belong to the same social class are most likely to have which of the following in common?

A paradigm is a belief that guides an understanding of the world.

Role theory takes the view that much of consumer behavior resembles actions in play.

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

When a person buys a product for emotional reasons, the need is ________.

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.

A product that helps to establish the user's identity is called ________.

A proponent of ________ would most likely to argue that our society emphasizes science and technology too much.

The growth of the Internet has created ________.

Consumption communities are where consumers share opinions and recommendations about products.

Explain what a consumer is.

Which form of relationship between product and customer is most at risk of the consumer switching to a different brand or product?

A need is something a person must have to live.

According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior.

Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or mixture of images.

The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Amazon. This is known as ________.

A product that helps to establish the user's identity is called nostalgic attachment.

A consumer is a person who identifies a need or desire, makes a purchase, and then disposes of the product.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Explain the difference between a need and a want. Provide an example of each.

People who belong to the same social class are most likely to have which of the following in common?

A paradigm is a belief that guides an understanding of the world.

Role theory takes the view that much of consumer behavior resembles actions in play.

A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.

When a person buys a product for emotional reasons, the need is ________.

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.

A product that helps to establish the user's identity is called ________.

A proponent of ________ would most likely to argue that our society emphasizes science and technology too much.

The growth of the Internet has created ________.

Consumption communities are where consumers share opinions and recommendations about products.

Explain what a consumer is.

Which form of relationship between product and customer is most at risk of the consumer switching to a different brand or product?

A need is something a person must have to live.

According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is part of consumer behavior.

Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?

A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or mixture of images.

The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Amazon. This is known as ________.

A product that helps to establish the user's identity is called nostalgic attachment.

A consumer is a person who identifies a need or desire, makes a purchase, and then disposes of the product.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters