Question 1

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

Accepted Answer

A)  High-content culture 
B)  Low-content culture 
C)  Mid-content culture 
D)  Host culture 
A)  High-content culture 
B)  Low-content culture 
C)  Mid-content culture 
D)  Host culture A

Question 2

Members of Generation X have been termed "slackers" and "baby busters."

Accepted Answer

A) True 
 B)False  True

Question 3

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Accepted Answer

An age cohort consists of people of similar ages who have undergone similar experiences. They share many common memories about cultural heroes and important historical events. Although there is no universally accepted way to divide people into age cohorts, each of us seems to have a pretty good idea of what we mean when we refer to "my generation."
Marketers often target products and services to one or more specific age cohorts. The cohorts spend differing amounts on products. There is plenty of potential attached to all age groups. Marketers recognize that the same offering will not appeal to people of different ages, nor will the language and images used to reach them. In some cases, separate campaigns are developed to attract consumers of different ages.

Question 4

Explain why the Islamic market should be important to U.S. marketers.

Accepted Answer

Muslims will make up more than

Question 5

A component of a person's subculture is ________.

Accepted Answer

A)  age 
B)  race 
C)  ethnic background 
D)  all of the above 
A)  age 
B)  race 
C)  ethnic background 
D)  all of the above

Question 6

Most religion-oriented marketing activity in America can be traced to the ________ community.

Accepted Answer

A)  Jewish 
B)  Baby Boomer 
C)  Muslim 
D)  born-again Christian 
A)  Jewish 
B)  Baby Boomer 
C)  Muslim 
D)  born-again Christian

Question 7

Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.

Accepted Answer

One researcher found that beginning in m

Question 8

________ foods are permissible under the laws of Islam.

Accepted Answer

A)  Kosher 
B)  Organic 
C)  Halal 
D)  Tudung 
A)  Kosher 
B)  Organic 
C)  Halal 
D)  Tudung

Question 9

Nearly 60% of the Hispanic American population are of ________ descent.

Accepted Answer

A)  Cuban 
B)  Dominican 
C)  South American 
D)  Mexican 
A)  Cuban 
B)  Dominican 
C)  South American 
D)  Mexican

Question 10

People and institutions that teach the ways of a culture are called ________.

Accepted Answer

A)  progressive learning models 
B)  ethnography facilitators 
C)  host cultures 
D)  acculturation agents 
A)  progressive learning models 
B)  ethnography facilitators 
C)  host cultures 
D)  acculturation agents

Question 11

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?

Accepted Answer

A)  Autonomy vs. belonging 
B)  Rebellion vs. conformity 
C)  Idealism vs. pragmatism 
D)  Narcissism vs. intimacy 
A)  Autonomy vs. belonging 
B)  Rebellion vs. conformity 
C)  Idealism vs. pragmatism 
D)  Narcissism vs. intimacy

Question 12

A church that serves 2000 or more congregants per week is called a ________.

Accepted Answer

A)  mass church 
B)  megachurch 
C)  large church 
D)  mainstream church 
A)  mass church 
B)  megachurch 
C)  large church 
D)  mainstream church

Question 13

Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to Japanese women. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model.

Accepted Answer

A)  life course paradigm 
B)  progressive learning 
C)  warming 
D)  consumer renaissance 
A)  life course paradigm 
B)  progressive learning 
C)  warming 
D)  consumer renaissance

Question 14

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

Accepted Answer

A)  Geodemography 
B)  Senior market 
C)  Consumer identity renaissance 
D)  Perceived age 
A)  Geodemography 
B)  Senior market 
C)  Consumer identity renaissance 
D)  Perceived age

Question 15

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are experiencing autonomy versus belonging conflict.

Accepted Answer

A) True 
 B)False

Question 16

Gen Z is the most diverse generation in American history.

Accepted Answer

A) True 
 B)False

Question 17

Mainstream marketers used to avoid religion topics; now they actively target church members.

Accepted Answer

A) True 
 B)False

Question 18

Who are "born-again Christians," and why are marketers interested in this group?

Accepted Answer

Born-again Christians are defined as peo

Question 19

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

Accepted Answer

A) True 
 B)False

Question 20

The lack of marketing information about religion is primarily due to ________.

Accepted Answer

A)  the small number of people who are influenced in the marketplace by religious issues 
B)  the dollar value of the Christian market being very low 
C)  traditional bigotry toward religion 
D)  religion being somewhat of a taboo subject among researchers 
A)  the small number of people who are influenced in the marketplace by religious issues 
B)  the dollar value of the Christian market being very low 
C)  traditional bigotry toward religion 
D)  religion being somewhat of a taboo subject among researchers

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

Members of Generation X have been termed "slackers" and "baby busters."

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Explain why the Islamic market should be important to U.S. marketers.

A component of a person's subculture is ________.

Most religion-oriented marketing activity in America can be traced to the ________ community.

Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.

________ foods are permissible under the laws of Islam.

Nearly 60% of the Hispanic American population are of ________ descent.

People and institutions that teach the ways of a culture are called ________.

A church that serves 2000 or more congregants per week is called a ________.

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are experiencing autonomy versus belonging conflict.

Gen Z is the most diverse generation in American history.

Mainstream marketers used to avoid religion topics; now they actively target church members.

Who are "born-again Christians," and why are marketers interested in this group?

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

The lack of marketing information about religion is primarily due to ________.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters

Exam 13: Subcultures

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

Members of Generation X have been termed "slackers" and "baby busters."

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Explain why the Islamic market should be important to U.S. marketers.

A component of a person's subculture is ________.

Most religion-oriented marketing activity in America can be traced to the ________ community.

Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.

________ foods are permissible under the laws of Islam.

Nearly 60% of the Hispanic American population are of ________ descent.

People and institutions that teach the ways of a culture are called ________.

A church that serves 2000 or more congregants per week is called a ________.

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are experiencing autonomy versus belonging conflict.

Gen Z is the most diverse generation in American history.

Mainstream marketers used to avoid religion topics; now they actively target church members.

Who are "born-again Christians," and why are marketers interested in this group?

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

The lack of marketing information about religion is primarily due to ________.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters