Exam 10: Buying, Using, and Disposing

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Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

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C

A retailer using a marketscape theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as they shop.

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False

Which of the following is considered a post-purchase process?

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C

A garage sale is an example of what is called ________.

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A point-of-purchase stimuli is part of the purchase environment.

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In general, people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line?

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Impulse items such as candy or gum are placed near the checkout.

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A buying decisions made by organizational buying is called ________.

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The thrill of the hunt is considered a hedonic shopping motive.

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A temporal factor is one that reflects sense of time.

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Why does a typical casino have low ceilings, no windows, no clocks, and no straight aisles?

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A typical antecedent state is product disposal.

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According to a survey, with respect to disposing of products, about two out of three people indicate that they could be classified as ________.

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Every summer, thousands of bikers converge on Sturgis, South Dakota, filling up every campground, motel, and hotel within miles of the city. This annual meeting is an example of a gathering of a(n) ________.

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Reference groups influence us in three ways. These influences include informational, utilitarian, and ________ dimensions.

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When a retail customer senses a sudden urge that simply can't be ignored, the customer is experiencing unplanned buying.

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Describe the concepts of normative influence and comparative influence among reference groups.

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Hedonic shopping is typically motivated by immediate needs.

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Which of the following is an unpleasant psychological state?

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Identify and describe the various temporal factors that might affect a consumer and his or her buying process.

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