Exam 6: The Self: Mind, Gender, and Body

If Volkswagen owners see themselves as being more economical and conservative than do owners of the Buick Regal, ________ is probably at work.

A person's actual self is a person's conception of how he/she would like to be.

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image.

Self-concept refers to the beliefs a person holds about his or her own attributes and how he or she evaluates these qualities.

________ refers to the possession of both masculine and feminine traits.

A person's conception of how he/she would like to be is called ________.

The self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card for a prospective client.

Many ________ cultures stress the importance of a collective self, in which an individual's identity is derived in large measure from his or her social group.

If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________.

Explain the term "body image."

Understanding our social roles are part of our ________.

Personal objects, places, and things allow people to feel that they are rooted on their larger social environments. The home can be symbolic for the extended self. Which of the following categories or levels of the extended self would be the home most likely be associated with ________.

Anna Jones thinks she should lose some weight even though she is skinny. Anna is concerned about her ________.

Jim Smith thinks he should be more outgoing. He is looking at his ________.

Luv's color changing diapers (blue for boys and pink for girls) are an example of a product that emphasizes its androgynous characteristics.

A professor came to class dressed in a formal shirt and tie. He stated that he would like to explain the concept of self. He took off his tie and shirt. Underneath he had a on a t-shirt with a picture of a handsome tennis player on the front. Then the professor turned around to show a picture of a cartoon clown on the back. "All of these express who I am," he said. What point was the professor trying to make? What did his choice of varying dress forms and associated iconic symbols most likely represent?

Mary Jane is a very conservative businesswoman by day. However, when she decides to "go out on the town," she likes to party and "kick up her heels." This would be an example of a reaction due to the fact that many consumers ________.

Social comparison is a basic human tendency.

Briefly discuss gender differences in socialization, female sex roles, and male sex roles in our society.