Exam 10: Visual Communication

A print advertisement for a movie features boldfaced, all caps quotes from respected movie critics praising the film, the title of the movie, and the names of the actors appearing in the movie. The ad uses only black, white, and red ink. Which type of layout does this ad use?

The process printers use to reduce the original color image to four halftone negatives is called color separation.

How type relates to the margin is known as ________.

The visual's only function in an advertisement is to get attention.

The producer is the person responsible for the actual filming of a television commercial.

A circus layout combines lots of elementsart, type, colorto deliberately create a busy, jumbled image.

Quick, miniature, preliminary sketches are known as ________.

Compare and contrast the responsibilities of a producer and a director in a broadcast production.

Designers of outdoor advertising should make the relationship between foreground and background as obvious as possible.

Rahim is an art director developing an advertising campaign for a new online multiplayer game. The game allows players to create characters who interact in an imaginative environment with characters created by other players. Which of the following types of art should Rahim choose for the campaign?

A four-color, full-page advertisement for a sale at a local retailer appeared in the Sunday newspaper. The ad featured several images of products that would be on sale. The color images, however, were somewhat blurry. Which of the following best explains why the images were blurry?

Kindrella is trying to convey happiness in a print ad. Which of the following color(s)should she use in the ad?

Stop motion and claymation are two types of animation.

Explain why pictures are important in print ads.

Compare and contrast the two general types of printed images.

A layout that uses a number of visuals of matched or proportional sizes is known as ________.

A perfume maker wants to create an advertisement that gives consumers the chance to experience a new perfume. The perfume maker should choose to advertise in a magazine rather than in a newspaper.

The appearance of the ad's printed matter in terms of the style and size of typefaces is known as typography.

Color is reproduced by setting up a printing press with a separate ink roller for every hue and value in a color photo.

The final version of a television commercial with the sound and film mixed together is called a(n)________.