Exam 18: The Imc Umbrella

Which of the following is NOT a goal of nonprofit organizations?

Several profit-oriented organizations participated in the Great American Bake Sale that was held to raise funds to end child hunger in the United States. Parade magazine and ABC entertainment helped get the word out about this event. For Parade and ABC, this represents what type of social marketing program?

Business-to-business advertising media include general business and trade publications, directory advertising, consumer media, the Internet, and direct marketing.

General business and trade publications are classified as either national or regional.

A ________ philosophy describes the operations of companies with corporate missions that reflect their desire to do good.

Nancy has just opened up her own retail store called Candles 'n' Such and is beginning to advertise. What should her missions be in retail advertising?

Free-distribution newspapers are known as ________.

One activity that almost all nonprofits do is fund-raising, sometimes called ________.

Co-op funds are also known as ________.

________ are signs attached to a shelf that let the consumer take away some piece of information or a coupon.

One way local retailers can compensate for their smaller budgets and limited expertise is to take advantage of national tie-ins, in which the national brand reimburses the retailer for part or all of the advertising expenses.

The largest purchasers of industrial goods in the United States are federal, state, and local governments.

Which school of thought on advertising across national borders argues that advertisers must consider differences among countries?

Which type of business-to-business advertising promotes a variety of products and services that include animal health products, seeds, farm machinery and equipment, and fertilizer?

Of the following, who does NOT create and produce retail advertising?

Which of the following statements regarding creation of the retail ad is false?

________ is about selling the brand of the retail store and selling individual branded items the store carries.

Which of the following is NOT a main objective of business-to-business advertising?

Which of the following media would a business-to-business advertiser be LEAST likely to use?

The stages of international market development include standardization, localization, and a combination of the two.