Exam 10: Visual Communication

A basic design principle is "Less is more."

A major television commercial production company is seeking summer interns. The jobs students would fill are called grip and script clerk. In which stage of the television production process will these roles be found, and what can you expect to do if you take either of these positions?

Stan is a copywriter and Bob is an art director working on a client's account. They are brainstorming ideas and trying to imagine what the finished ad might look like. What technique should they use?

Discuss how the use of visuals can be related to the Facets Model of Effects.

A plan that imposes order and at the same time creates an arrangement that is aesthetically pleasing in a print ad is called a(n)________.

A printer really needs only four colors to reproduce full-color images. Explain how this can be and describe the process used in four-color printing.

Explain how printers use screens to create the illusion of shades of colors.

The ________ of type refers to how easy it is to perceive the letters.

During a television commercial shoot, which technician moves props and sets and lays tracks for the dolly on which the camera is mounted?

The use of _______ lends a dignity and sophistication to a visual.

Moving an inanimate object a bit at a time and filming it frame by frame is known as ________.

Inexpensive, rough-surfaced, spongy paper that quickly absorbs ink on contact is known as ________.

Mmmints, the maker of a line of breath mints, is launching a new flavor. The company's agency has created an advertisement that includes a flavor strip, which will allow consumers to experience the taste of the new product. This advertisement is an example of a(n)________.

Web designers are able to use different tools than those that are available to other types of art directors.

The appearance of an ad's printed matter in terms of the style and size of typefaces is known as ________.

Through balance, all the elements in an ad fuse into one coherent image and the pieces become a whole.

Running the type over another image in a print ad is known as ________.

Describe a web designer's toolkit.

The art director's toolkit for print advertising includes the photos, illustrations, typeface, color, and layout of the proposed ad.

In most marketing communication, the power to get attention lies primarily with the ________.