Exam 10: Visual Communication

A key to an effective outdoor board is eye-stopping graphics.

One problem with using color in newspaper advertising is that because of the limitations of the printing process, the color may not be perfectly in register.

In an outdoor board, typography should be ________.

Which of the following is a design principle that guides designers as they lay out an ad?

Lisa writes original music and sometimes writes the lyrics along with the music for radio and television commercials. What is Lisa's role in TV and radio production?

A print advertisement for Hyatt is dominated by the image of a woman sitting on a pristine beach, gazing out at a calm ocean. Text below the image reads "Hyatt. You're more than welcome." The ad also includes a Hyatt website address. Which type of layout does this ad use?

On an outdoor board, the product or brand label may be hundreds of times larger than in real life.

Explain what layout means, and compare the common ad layouts the art director might use.

Warm colors such as red, yellow, and orange convey ________.

The video equivalent of a rough layout for a print ad is a storyboard.

For impact, colors on a billboard should have maximum ________.

An advertiser that wants to soften its brand image would likely switch from using light typeface to boldface in its print advertisements.

The saying "KISS" refers to the design principle of ______.

Refer to the following passage to answer the questions below. Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The clients don't have a large budget, so they would like to keep the costs of production as low as possible; this means that the creation of original art in their ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old. -Kimberly is considering using visuals of matched or proportional sizes. Name and describe the appropriate layout she should use.

Refer to the following passage to answer the questions below. A television ad for Meridia, a prescription medication for the management of obesity, begins by showing a close-up of a cute, pudgy baby's face while the copy says something to the effect that doctors have been concerned about your weight all your life. The baby's face gradually turns into that of a woman who is attractive yet overweight, and the copy indicates that Meridia can help -just ask your doctor. Then the scene shifts, rather abruptly, to the name of the prescription medication. -The art director wants to purchase a previously recorded image of a baby's face rather than going through the process of casting and abiding by all the regulations for working with minors. What could the art director use?

When art directors use the word art, they mean only illustrations.

The result of the editor's initial work is called an interlock, which is a preliminary edited version of the story that is created when the editor chooses the best shots and assembles them to create a scene.

Which of the following is NOT a key reason designers focus on the use of visuals in advertising?

Which of the following is NOT a stage in the normal development of a print ad?

What are the two general types of printed images?