Exam 18: The Imc Umbrella

Name six retail advertising objectives.

Nonprofit organizations have a number of goals, one of which is sales.

Which of the following is NOT a reason that execution of a global campaign is usually more complex than a national plan?

The execution of a global campaign is usually no more complex than a national plan.

Refer to the passage below to answer the questions that follow. Acme, Inc. is a manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to go international with a valve for which it recently received a patent and that is superior to any offered anywhere in the world. -What is the first stage in international market development that Acme will most likely pursue to expand into other countries?

Local retailers generally prefer ________ over ________.

Advertising directed at people in businesses who buy or specify products for business use is called direct advertising.

Harriet owns a specialty children's clothing store in Lakeland, Florida. She wants good geographic advertising coverage of her market area, so she will most likely use ________ as an advertising medium, which is the medium that has always made up the bulk of retailers' advertising.

Which of the following is considered a high-context language?

Announcing news, affecting attitudes and opinions, maximizing credibility and believability, generating likability, creating and improving stakeholder relationships, and stimulating buzz are all objectives for the IMC tool of PR.

With respect to general business and trade publications, ________ publications are directed to people who hold different positions in a particular industry.

Types of business markets targeted by business-to-business advertising include industrial, government, trade, professional, and agriculture.

Learning, honesty, and self-esteem are ________ that cross cultures.

Teresa is a Midwestern girl and an undergraduate student at Michigan State University. She met a Japanese exchange student named Toshi in one of her classes. They talked to each other and a couple of times met at the library to study for exams together. A few days later, Teresa received a letter from Toshi in which he commented how nice and pretty she is and said he wanted to "make memories" with her. Teresa wasn't sure what he meant by that, so she avoided him in case he was implying something intimate, which she wasn't interested in. Explain what you think might be the problem here.

Which type of business-to-business advertising is directed at original equipment manufacturers (OEMs)?

The primary objective of retail advertising is to build store traffic.

The first strategic consideration in retail advertising is ________.

Industrial advertising is directed at original equipment manufacturers (OEMs)that purchase industrial goods or services that either become a part of the final product or aid business operations.

________ means adopting a good cause and helping in its fund-raising and other community-oriented efforts.

Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Dove was practicing which type of marketing?