Question 1

Describe how competitive advantage can be created via strategic intent, giving examples of successful approaches of competitors.

Accepted Answer

An alternative framework for understandi

Question 2

Walmart refuses to stock CDs bearing parental advisory stickers for explicit lyrics or violent imagery. Recording artists who want their recordings available at Walmart have the option of altering lyrics and song titles or deleting offending tracks. Likewise, artists are sometimes asked to change album cover art if Walmart deems it offensive. Considering the elements of the five forces model this is an example of:

Accepted Answer

A) buyer power. 
B) supplier power. 
C) threat of new entrants. 
D) threat of substitute products. 
E) access to distribution channels. 
A) buyer power. 
B) supplier power. 
C) threat of new entrants. 
D) threat of substitute products. 
E) access to distribution channels.

Question 3

Gillette markets its flagship MACH3 razor in more than 100 countries around the world. The MACH3 is available virtually everywhere that consumers shop for personal-care products; because of its advanced 3-blade design, the MACH3 typically costs more than other wet-shaving systems. Which generic strategy is evident in Gillette's global marketing effort of MACH3?

Accepted Answer

A) cost leadership 
B) differentiation 
C) cost focus 
D) focused differentiation 
E) consumer focus 
A) cost leadership 
B) differentiation 
C) cost focus 
D) focused differentiation 
E) consumer focus

Question 4

Explain the reasons behind the failure of the visionary strategy of Volkswagen from becoming the number one automaker in the world.

Accepted Answer

A deeper understanding of Volkswagen's p

Question 5

How do chance events play a role in shaping the competitive environment?

Accepted Answer

Chance events are occurrences that are b

Question 6

Jaguar produced so few cars that it couldn't get volume discounts from components suppliers. Jaguar managers sometimes could not even determine the "fair" price for a particular part. In terms of Porter's competitive forces framework, Jaguar's strategic disadvantage stemmed from low:

Accepted Answer

A) buyer power. 
B) supplier power. 
C) threat of new entrants. 
D) threat of substitute products. 
E) access to distribution channels. 
A) buyer power. 
B) supplier power. 
C) threat of new entrants. 
D) threat of substitute products. 
E) access to distribution channels.

Question 7

In the global watch industry, the success of the Swatch brand resulted in a manufacturing renaissance for Switzerland. In the strategic framework known as hypercompetition, Swatch's success is an example of interactions in which arena?

Accepted Answer

A) cost/quality 
B) timing and know how 
C) entry barriers 
D) deep pockets 
E) sporting events 
A) cost/quality 
B) timing and know how 
C) entry barriers 
D) deep pockets 
E) sporting events

Question 8

Intel's loose brick was its narrow focus on complex microprocessors for PCs.

Accepted Answer

A) True 
 B)False

Question 9

The characteristics of home demand for a firm's products or services include all of the following except:

Accepted Answer

A) the composition of home demand. 
B) the size of the home demand. 
C) pattern of the growth of the home demand. 
D) means by which the home demand pushes or pulls foreign markets. 
E) the size of the competitors share of the home demand. 
A) the composition of home demand. 
B) the size of the home demand. 
C) pattern of the growth of the home demand. 
D) means by which the home demand pushes or pulls foreign markets. 
E) the size of the competitors share of the home demand.

Question 10

Several factors can create intense rivalry among firms. These factors include all of the following factors except:

Accepted Answer

A) firms focus on market share at the expense of others. 
B) firms feel pressure due to fixed costs and produce at full capacity. 
C) lack of differentiation in products and services. 
D) upward pressure on prices and profitability. 
E) absence of switching costs for customers. 
A) firms focus on market share at the expense of others. 
B) firms feel pressure due to fixed costs and produce at full capacity. 
C) lack of differentiation in products and services. 
D) upward pressure on prices and profitability. 
E) absence of switching costs for customers.

Question 11

Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.

Accepted Answer

A) True 
 B)False

Question 12

According to the hypercompetition model of competitive advantage, which of the following allows the firm to create an entirely new product or market?

Accepted Answer

A) know-how advantage 
B) timing advantage 
C) outflanking 
D) switching costs 
E) countermoves 
A) know-how advantage 
B) timing advantage 
C) outflanking 
D) switching costs 
E) countermoves

Question 13

A nation's banking system, health care system, transportation system, and communications system, as well as the availability and cost of using these systems are considered as ________ resources available for competitive advantage of a business.

Accepted Answer

A) knowledge 
B) physical 
C) human 
D) infrastructure 
E) capital 
A) knowledge 
B) physical 
C) human 
D) infrastructure 
E) capital

Question 14

Research by Morgan Stanley indicates that the United States is home to more companies with global competitive advantage than any other country.

Accepted Answer

A) True 
 B)False

Question 15

Rivalry among firms refers to all the actions taken by firms in the industry to improve their position and gain advantage over each other.

Accepted Answer

A) True 
 B)False

Question 16

Cost leadership is a sustainable source of competitive advantage only if no barriers exist that prevent competitors from achieving the same low costs.

Accepted Answer

A) True 
 B)False

Question 17

Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market. Based on the strategic intent framework, this is an example of:

Accepted Answer

A) changing the rules. 
B) collaborating. 
C) comparative advantage. 
D) layers of advantage. 
E) loose bricks. 
A) changing the rules. 
B) collaborating. 
C) comparative advantage. 
D) layers of advantage. 
E) loose bricks.

Question 18

Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices. In the strategic intent model of competitive advantage, this is an example of "loose bricks."

Accepted Answer

A) True 
 B)False

Question 19

Intel achieved success by using the "Intel Inside" advertising campaign and logo that appears on many brands of PCs. This is an example of a barrier to entry classified as:

Accepted Answer

A) new capacity. 
B) product differentiation. 
C) competitor response. 
D) new approaches to customer needs. 
E) distribution channels. 
A) new capacity. 
B) product differentiation. 
C) competitor response. 
D) new approaches to customer needs. 
E) distribution channels.

Question 20

There have been considerable changes that have taken effect since Porter presented his theories. One such impact is due to the tremendous technological advancement. In light of these changes, examine what potential impact technology has on some of his theories.

Accepted Answer

With the digital revolution, there are s

Describe how competitive advantage can be created via strategic intent, giving examples of successful approaches of competitors.

Explain the reasons behind the failure of the visionary strategy of Volkswagen from becoming the number one automaker in the world.

How do chance events play a role in shaping the competitive environment?

Jaguar produced so few cars that it couldn't get volume discounts from components suppliers. Jaguar managers sometimes could not even determine the "fair" price for a particular part. In terms of Porter's competitive forces framework, Jaguar's strategic disadvantage stemmed from low:

In the global watch industry, the success of the Swatch brand resulted in a manufacturing renaissance for Switzerland. In the strategic framework known as hypercompetition, Swatch's success is an example of interactions in which arena?

Intel's loose brick was its narrow focus on complex microprocessors for PCs.

The characteristics of home demand for a firm's products or services include all of the following except:

Several factors can create intense rivalry among firms. These factors include all of the following factors except:

Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.

According to the hypercompetition model of competitive advantage, which of the following allows the firm to create an entirely new product or market?

A nation's banking system, health care system, transportation system, and communications system, as well as the availability and cost of using these systems are considered as ________ resources available for competitive advantage of a business.

Research by Morgan Stanley indicates that the United States is home to more companies with global competitive advantage than any other country.

Rivalry among firms refers to all the actions taken by firms in the industry to improve their position and gain advantage over each other.

Cost leadership is a sustainable source of competitive advantage only if no barriers exist that prevent competitors from achieving the same low costs.

Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market. Based on the strategic intent framework, this is an example of:

Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices. In the strategic intent model of competitive advantage, this is an example of "loose bricks."

Intel achieved success by using the "Intel Inside" advertising campaign and logo that appears on many brands of PCs. This is an example of a barrier to entry classified as:

There have been considerable changes that have taken effect since Porter presented his theories. One such impact is due to the tremendous technological advancement. In light of these changes, examine what potential impact technology has on some of his theories.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 16: Strategic Elements of Competitive Advantag

Describe how competitive advantage can be created via strategic intent, giving examples of successful approaches of competitors.

Explain the reasons behind the failure of the visionary strategy of Volkswagen from becoming the number one automaker in the world.

How do chance events play a role in shaping the competitive environment?

Jaguar produced so few cars that it couldn't get volume discounts from components suppliers. Jaguar managers sometimes could not even determine the "fair" price for a particular part. In terms of Porter's competitive forces framework, Jaguar's strategic disadvantage stemmed from low:

In the global watch industry, the success of the Swatch brand resulted in a manufacturing renaissance for Switzerland. In the strategic framework known as hypercompetition, Swatch's success is an example of interactions in which arena?

Intel's loose brick was its narrow focus on complex microprocessors for PCs.

The characteristics of home demand for a firm's products or services include all of the following except:

Several factors can create intense rivalry among firms. These factors include all of the following factors except:

Michael Porter's generic strategy framework is derived from the basic types of competitive advantage and the scope of the target market served.

According to the hypercompetition model of competitive advantage, which of the following allows the firm to create an entirely new product or market?

A nation's banking system, health care system, transportation system, and communications system, as well as the availability and cost of using these systems are considered as ________ resources available for competitive advantage of a business.

Research by Morgan Stanley indicates that the United States is home to more companies with global competitive advantage than any other country.

Rivalry among firms refers to all the actions taken by firms in the industry to improve their position and gain advantage over each other.

Cost leadership is a sustainable source of competitive advantage only if no barriers exist that prevent competitors from achieving the same low costs.

Caterpillar's attention was focused elsewhere when Komatsu made its first international entry into the Eastern European Market. Based on the strategic intent framework, this is an example of:

Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices. In the strategic intent model of competitive advantage, this is an example of "loose bricks."

Intel achieved success by using the "Intel Inside" advertising campaign and logo that appears on many brands of PCs. This is an example of a barrier to entry classified as:

There have been considerable changes that have taken effect since Porter presented his theories. One such impact is due to the tremendous technological advancement. In light of these changes, examine what potential impact technology has on some of his theories.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Leadership, Organization, and Corporate Social Responsibility

Filters