Exam 16: Strategic Elements of Competitive Advantag
Exam 1: Introduction to Global Marketing91 Questions
Exam 2: The Global Economic Environment91 Questions
Exam 3: The Global Trade Environment91 Questions
Exam 4: Social and Cultural Environments91 Questions
Exam 5: The Political, Legal, and Regulatory Environments94 Questions
Exam 6: Global Information Systems and Market Research98 Questions
Exam 7: Segmentation, Targeting, and Positioning105 Questions
Exam 8: Importing, Exporting, and Sourcing114 Questions
Exam 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances102 Questions
Exam 10: Brand and Product Decisions in Global Marketing102 Questions
Exam 11: Pricing Decisions100 Questions
Exam 12: Global Marketing Channels and Physical Distribution106 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations100 Questions
Exam 14: Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication100 Questions
Exam 15: Global Marketing and the Digital Revolution101 Questions
Exam 16: Strategic Elements of Competitive Advantag101 Questions
Exam 17: Leadership, Organization, and Corporate Social Responsibility102 Questions
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Maytag has been called "the Rolls-Royce of washers and dryers," and it can be said that it has achieved a competitive advantage by means of differentiation.
(True/False)
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A useful way of gaining insight into competitors is through industry analysis.
(True/False)
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Building layers of advantage, searching for loose bricks, changing the rules of competitive engagement, and collaborating are elements of the competitive advantage framework developed by:
(Multiple Choice)
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Volkswagen Auto Group of America markets both the VW and Audi nameplates in the United States; in 2014, unit sales for the group totaled nearly 550,000 vehicles. However, the VW brand has been hampered by perceptions of hit-and-miss quality.
(True/False)
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Porter's four generic strategies for achieving competitive advantage are:
(Multiple Choice)
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The country with the highest number of companies with Global Competitive Advantage is:
(Multiple Choice)
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It is the number of domestic rivals, intensity of the competition, as well as the quality of the competitors that make the difference.
(True/False)
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In Michael Porter's model, "buyers" refers to manufacturers (e.g., GM)and retailers (e.g. Walmart), rather than consumers.
(True/False)
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The Rugman and D'Cruz's flagship model is evident in the strategies of all but one of the following businesses:
(Multiple Choice)
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Germany's Mittelstand companies have been extremely successful pursuing:
(Multiple Choice)
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Which of the following is not identified by Porter as one of the five forces that explains competition in an industry?
(Multiple Choice)
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When managers at Matsushita realized that cost advantages in TV production were often fleeting, they added quality and reliability advantages, thus establishing:
(Multiple Choice)
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Analyzed in terms of Porter's five forces model, online music file sharing services represent a threat to the music industry in the form of a substitute product.
(True/False)
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Apple's success with the iPhone prompted Samsung and others to enter the market. This is an example of the "perfect competition."
(True/False)
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What is hypercompetition? Briefly discuss conditions under which hypercompetition takes place.
(Essay)
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In the shipbuilding industry, Polish and Chinese shipyards offer simple, standard vessel types at low prices that reflect low production costs. This represents generic strategy related to:
(Multiple Choice)
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The town of Impruneta in the Italian province of Florence, is a source of high-quality terracotta; the high iron content of the area's clay means that the finished pieces can withstand temperatures as low as ‒20 degrees Fahrenheit. Many artisan pieces are rolled by hand, including those imported in the United States by Seibert & Rice. This is an example of ________ resources available for competitive advantage of a business.
(Multiple Choice)
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The "layers of advantage" approach to global competitive innovation is based on using know-how developed by other companies.
(True/False)
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Mitsubishi Heavy Industries Ltd. and other Japanese companies manufacture airplanes under license to U.S. firms, and also work as subcontractors for aircraft parts and systems. This type of effort is known as:
(Multiple Choice)
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