Exam 16: Strategic Elements of Competitive Advantag
Exam 1: Introduction to Global Marketing91 Questions
Exam 2: The Global Economic Environment91 Questions
Exam 3: The Global Trade Environment91 Questions
Exam 4: Social and Cultural Environments91 Questions
Exam 5: The Political, Legal, and Regulatory Environments94 Questions
Exam 6: Global Information Systems and Market Research98 Questions
Exam 7: Segmentation, Targeting, and Positioning105 Questions
Exam 8: Importing, Exporting, and Sourcing114 Questions
Exam 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances102 Questions
Exam 10: Brand and Product Decisions in Global Marketing102 Questions
Exam 11: Pricing Decisions100 Questions
Exam 12: Global Marketing Channels and Physical Distribution106 Questions
Exam 13: Global Marketing Communications Decisions I: Advertising and Public Relations100 Questions
Exam 14: Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication100 Questions
Exam 15: Global Marketing and the Digital Revolution101 Questions
Exam 16: Strategic Elements of Competitive Advantag101 Questions
Exam 17: Leadership, Organization, and Corporate Social Responsibility102 Questions
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Which of the following generic strategies best captures the way Harley-Davidson has achieved competitive advantage in the global motorcycle industry?
(Multiple Choice)
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Dell's factories can assemble a complete PC in three minutes. With a build-to-order strategy at the heart of its business model, Dell's sales staff maintains close ties with customers. This approach represents which aspect of the Porter's five forces model?
(Multiple Choice)
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In the tech world, about 90% of the world's nearly one billion PCs use Microsoft's operating systems and 80% use Intel's microprocessors. This represents which aspect of the Porter's five forces model?
(Multiple Choice)
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In the terminology of the strategic intent framework for competitive advantage, a firm that establishes advantages in a number of different areas has:
(Multiple Choice)
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The visionary strategy of the Chief Executive Officer of Volkswagen which included switching the German plants entirely to the new model, failed due to all of the following reasons except:
(Multiple Choice)
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The key to maintaining competitive advantage, according to Dr. W.E. Deming is:
(Multiple Choice)
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An approach to competitive advantage that exploits weaknesses in competitors' narrow-focus strategies is called a ________ strategy.
(Multiple Choice)
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In the 1950s, Sony licensed the technology for the transistor from Bell Labs and proceeded to become the world's leading manufacturer of portable radios. Which strategy was Sony using to gain competitive advantage?
(Multiple Choice)
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If rivalry among firms forces companies to rationalize costs, it is a negative force.
(True/False)
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The issue of sustainability is central to this strategy concept:
(Multiple Choice)
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"Switching costs" are one of the barriers to entry in Porter's five forces model.
(True/False)
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Microsoft and Intel are two companies that illustrate the concept of "bargaining power of suppliers" in Porter's five forces model of industry competition.
(True/False)
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Francisco Martínez is CFO of Comercial Mexicana SA, a retail chain in Mexico. Commenting on Walmart's entry into Mexico, Mr. Martínez notes, "I buy 20,000 plastic toys, and Walmart buys 20 million. Who do you think gets them cheaper?" Which strategic principles are evident in this comment?
(Multiple Choice)
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The Komatsu/Caterpillar saga illustrates the fact that global competitive battles can be shaped by factors other than the pursuit of generic strategies. Explain this statement giving examples and impact on competitive strategies.
(Essay)
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In the case of Volkswagen, dealers are its key consumers while individual car buyers are the key consumers of the dealers.
(True/False)
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The nature of firm strategy, structure, and rivalry is the final determinant of a nation's diamond. What does this statement refer to? How does domestic rivalry differ from foreign rivalry? Please explain in detail.
(Essay)
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According to strategy expert Richard D'Aveni, the actions taken by Swatch in the global watch industry illustrate hypercompetitive dynamic maneuvering in which arena?
(Multiple Choice)
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Michael Porter's four generic strategies for achieving competitive advantage are product differentiation, price leadership, promotion power, and distribution efficiency.
(True/False)
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"Hypercompetition" refers to companies that are successful and find sustainable competitive advantages.
(True/False)
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The rivalry between Dell, Hewlett-Packard, Gateway, Compaq, and Apple forces all the players to undertake all of the following except:
(Multiple Choice)
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