Question 1

Which of the following was a primary feature of early online communities?

Accepted Answer

A) chat 
B) network discovery 
C) widgets 
D) message boards 
A) chat 
B) network discovery 
C) widgets 
D) message boards D

Question 2

A(n)________ facilitates group buying of products at dynamically adjusted discount prices based on high-volume purchases.

Accepted Answer

demand aggregator

Question 3

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Accepted Answer

A) True 
 B)False  True

Question 4

Keeping bid increments low increases the number of bidders and the frequency of their bids.

Accepted Answer

A) True 
 B)False

Question 5

In 2011, the total worth of goods sold on eBay was approximately:

Accepted Answer

A) $68 million. 
B) $680 billion. 
C) $6.8 billion. 
D) $68 billion. 
A) $68 million. 
B) $680 billion. 
C) $6.8 billion. 
D) $68 billion.

Question 6

What are the benefits to both the market-makers and consumers in an auction?

Accepted Answer

The benefits of auctions are liquidity,

Question 7

BlackPlanet is an example of a(n)________ social network.

Accepted Answer

A) practice-based 
B) interest-based 
C) affinity-based 
D) general 
A) practice-based 
B) interest-based 
C) affinity-based 
D) general

Question 8

Which of the following statements about auctions is not true?

Accepted Answer

A) Auctions create market efficiency. 
B) Auctions eliminate inter-market price differences. 
C) The Internet has increased the liquidity of traditional auctions. 
D) Auctions make it more difficult for merchants to engage in price discrimination. 
A) Auctions create market efficiency. 
B) Auctions eliminate inter-market price differences. 
C) The Internet has increased the liquidity of traditional auctions. 
D) Auctions make it more difficult for merchants to engage in price discrimination.

Question 9

Elance.com is an example of a(n):

Accepted Answer

A) demand aggregator. 
B) auction aggregator. 
C) auction solution provider. 
D) professional service auction. 
A) demand aggregator. 
B) auction aggregator. 
C) auction solution provider. 
D) professional service auction.

Question 10

Portals are among the most frequently visited types of sites on the Web.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is the market leader in C2C auctions?

Accepted Answer

A) Amazon 
B) eBay 
C) Yahoo 
D) Craigslist 
A) Amazon 
B) eBay 
C) Yahoo 
D) Craigslist

Question 12

Social network participation is one of the most common usages of the Internet.

Accepted Answer

A) True 
 B)False

Question 13

In 2012, advertisers spent about ________ to advertise on Facebook.

Accepted Answer

A) $21 million 
B) $210 million 
C) $2.1 billion 
D) $21 billion 
A) $21 million 
B) $210 million 
C) $2.1 billion 
D) $21 billion

Question 14

What are the different types of social networks?

Accepted Answer

The five generic types of social network

Question 15

In March 2011, AOL acquired ________, a critical acquisition in its shift to developing and distributing premium content.

Accepted Answer

The answer of In March 2011, AOL acquired ________, a...

Question 16

The average user spends more time on Google+ than on Facebook.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following types of auctions tends to be best for sellers?

Accepted Answer

A) English auctions 
B) Name Your Own Price auctions 
C) Dutch Internet Auctions 
D) Group buying auctions 
A) English auctions 
B) Name Your Own Price auctions 
C) Dutch Internet Auctions 
D) Group buying auctions

Question 18

Which of the following is not one of the three defining characteristics of a portal?

Accepted Answer

A) commerce 
B) content 
C) auctions 
D) navigation of the Web 
A) commerce 
B) content 
C) auctions 
D) navigation of the Web

Question 19

Define the term auction and explain the four major Internet auction types discussed in the chapter and how they function.

Accepted Answer

Auctions are dynamic pricing markets in

Question 20

Which of the following statements about social networks is not true?

Accepted Answer

A) Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook. 
B) Much more is spent on advertising on portals than on social networks. 
C) Facebook's share of the total social market is declining. 
D) The response to display ads on Facebook is lower than on portal sites. 
A) Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook. 
B) Much more is spent on advertising on portals than on social networks. 
C) Facebook's share of the total social market is declining. 
D) The response to display ads on Facebook is lower than on portal sites.

Which of the following was a primary feature of early online communities?

A(n)________ facilitates group buying of products at dynamically adjusted discount prices based on high-volume purchases.

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Keeping bid increments low increases the number of bidders and the frequency of their bids.

In 2011, the total worth of goods sold on eBay was approximately:

What are the benefits to both the market-makers and consumers in an auction?

BlackPlanet is an example of a(n)________ social network.

Which of the following statements about auctions is not true?

Elance.com is an example of a(n):

Portals are among the most frequently visited types of sites on the Web.

Which of the following is the market leader in C2C auctions?

Social network participation is one of the most common usages of the Internet.

In 2012, advertisers spent about ________ to advertise on Facebook.

What are the different types of social networks?

In March 2011, AOL acquired ________, a critical acquisition in its shift to developing and distributing premium content.

The average user spends more time on Google+ than on Facebook.

Which of the following types of auctions tends to be best for sellers?

Which of the following is not one of the three defining characteristics of a portal?

Define the term auction and explain the four major Internet auction types discussed in the chapter and how they function.

Which of the following statements about social networks is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Social Networks, Auctions, and Portals

Which of the following was a primary feature of early online communities?

A(n)________ facilitates group buying of products at dynamically adjusted discount prices based on high-volume purchases.

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

Keeping bid increments low increases the number of bidders and the frequency of their bids.

In 2011, the total worth of goods sold on eBay was approximately:

What are the benefits to both the market-makers and consumers in an auction?

BlackPlanet is an example of a(n)________ social network.

Which of the following statements about auctions is not true?

Elance.com is an example of a(n):

Portals are among the most frequently visited types of sites on the Web.

Which of the following is the market leader in C2C auctions?

Social network participation is one of the most common usages of the Internet.

In 2012, advertisers spent about ________ to advertise on Facebook.

What are the different types of social networks?

In March 2011, AOL acquired ________, a critical acquisition in its shift to developing and distributing premium content.

The average user spends more time on Google+ than on Facebook.

Which of the following types of auctions tends to be best for sellers?

Which of the following is not one of the three defining characteristics of a portal?

Define the term auction and explain the four major Internet auction types discussed in the chapter and how they function.

Which of the following statements about social networks is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters