Question 1

Most of today's well-known portals began as search engines.

Accepted Answer

A) True 
 B)False

Question 2

________ permit the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

Accepted Answer

The answer of ________ permit the consumer to monitor specific...

Question 3

Priceline.com is an example of a(n):

Accepted Answer

A) English auction. 
B) Dutch auction. 
C) group buying auction. 
D) name your own price auction. 
A) English auction. 
B) Dutch auction. 
C) group buying auction. 
D) name your own price auction.

Question 4

Which of the following statements illustrates the network effects to which portals are subject?

Accepted Answer

A) Specialized vertical market portals attract only 2-10 percent of the audience, while a few large megaportals garner most of the market. 
B) The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C) The greater the amount of content provided by a portal, the greater its value to the community. 
D) The greater number of portals available, the greater the potential audience for each. 
A) Specialized vertical market portals attract only 2-10 percent of the audience, while a few large megaportals garner most of the market. 
B) The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C) The greater the amount of content provided by a portal, the greater its value to the community. 
D) The greater number of portals available, the greater the potential audience for each.

Question 5

The world's leading portal/search engine site, in terms of unique visitors, is:

Accepted Answer

A) Yahoo. 
B) MSN/Bing. 
C) AOL. 
D) Google. 
A) Yahoo. 
B) MSN/Bing. 
C) AOL. 
D) Google.

Question 6

The profit a seller makes at auction is a function of all of the following except:

Accepted Answer

A) arrival rate. 
B) auction length. 
C) the number of units for auction. 
D) bid increments. 
A) arrival rate. 
B) auction length. 
C) the number of units for auction. 
D) bid increments.

Question 7

________ is defined as the percentage of the Web audience that visits a site within a particular time period, usually a month.

Accepted Answer

The answer of ________ is defined as the percentage of...

Question 8

Closed bidding permits price discrimination without offending buyers.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is a common problem in sealed bid markets?

Accepted Answer

A) bid rigging 
B) discriminatory pricing 
C) persistent bidding 
D) seller nonperformance 
A) bid rigging 
B) discriminatory pricing 
C) persistent bidding 
D) seller nonperformance

Question 10

Facebook was the leader in U.S. ad spending revenues on social networks in 2012. What company received the second most amount of ad spending revenue?

Accepted Answer

A) MySpace 
B) LinkedIn 
C) Pinterest 
D) Twitter 
A) MySpace 
B) LinkedIn 
C) Pinterest 
D) Twitter

Question 11

Portals compete with one another on:

Accepted Answer

A) search engine speed and results. 
B) reach and unique visitors. 
C) unique visitors and search engine speed. 
D) reach and depth. 
A) search engine speed and results. 
B) reach and unique visitors. 
C) unique visitors and search engine speed. 
D) reach and depth.

Question 12

A(n)________, in which the highest bidder wins, is the most common form of auction.

Accepted Answer

A) Dutch Internet auction 
B) Japanese auction 
C) English auction 
D) reverse auction 
A) Dutch Internet auction 
B) Japanese auction 
C) English auction 
D) reverse auction

Question 13

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:

Accepted Answer

A) discriminatory pricing. 
B) price matching. 
C) bid rigging. 
D) uniform pricing. 
A) discriminatory pricing. 
B) price matching. 
C) bid rigging. 
D) uniform pricing.

Question 14

Which social network functionality allows users to easily post messages to the entire community?

Accepted Answer

A) message board 
B) chat 
C) instant messaging 
D) e-mail 
A) message board 
B) chat 
C) instant messaging 
D) e-mail

Question 15

Which of the following is an example of a specialized auction site?

Accepted Answer

A) eBay 
B) uBid 
C) BidZ 
D) eBid 
A) eBay 
B) uBid 
C) BidZ 
D) eBid

Question 16

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?

Accepted Answer

A) watch lists 
B) proxy bidding 
C) sealed bidding 
D) price matching 
A) watch lists 
B) proxy bidding 
C) sealed bidding 
D) price matching

Question 17

Facebook is an example of a(n):

Accepted Answer

A) interest-based social network. 
B) affinity community/social network. 
C) general community/social network. 
D) practice network. 
A) interest-based social network. 
B) affinity community/social network. 
C) general community/social network. 
D) practice network.

Question 18

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Accepted Answer

A) Group buying 
B) Winner's regret 
C) Herd behavior 
D) Bid rigging 
A) Group buying 
B) Winner's regret 
C) Herd behavior 
D) Bid rigging

Question 19

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):

Accepted Answer

A) interest-based social network. 
B) affinity community. 
C) practice network. 
D) sponsored community. 
A) interest-based social network. 
B) affinity community. 
C) practice network. 
D) sponsored community.

Question 20

In 2012, Facebook visitors spent about ________ hours a month on Facebook.

Accepted Answer

A) 1)5 
B) 3 
C) 7 
D) 15 
A) 1)5 
B) 3 
C) 7 
D) 15

Most of today's well-known portals began as search engines.

________ permit the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

Priceline.com is an example of a(n):

Which of the following statements illustrates the network effects to which portals are subject?

The world's leading portal/search engine site, in terms of unique visitors, is:

The profit a seller makes at auction is a function of all of the following except:

________ is defined as the percentage of the Web audience that visits a site within a particular time period, usually a month.

Closed bidding permits price discrimination without offending buyers.

Which of the following is a common problem in sealed bid markets?

Facebook was the leader in U.S. ad spending revenues on social networks in 2012. What company received the second most amount of ad spending revenue?

Portals compete with one another on:

A(n)________, in which the highest bidder wins, is the most common form of auction.

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:

Which social network functionality allows users to easily post messages to the entire community?

Which of the following is an example of a specialized auction site?

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?

Facebook is an example of a(n):

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):

In 2012, Facebook visitors spent about ________ hours a month on Facebook.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 10: Social Networks, Auctions, and Portals

Most of today's well-known portals began as search engines.

________ permit the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

Priceline.com is an example of a(n):

Which of the following statements illustrates the network effects to which portals are subject?

The world's leading portal/search engine site, in terms of unique visitors, is:

The profit a seller makes at auction is a function of all of the following except:

________ is defined as the percentage of the Web audience that visits a site within a particular time period, usually a month.

Closed bidding permits price discrimination without offending buyers.

Which of the following is a common problem in sealed bid markets?

Facebook was the leader in U.S. ad spending revenues on social networks in 2012. What company received the second most amount of ad spending revenue?

Portals compete with one another on:

A(n)________, in which the highest bidder wins, is the most common form of auction.

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, it is known as:

Which social network functionality allows users to easily post messages to the entire community?

Which of the following is an example of a specialized auction site?

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?

Facebook is an example of a(n):

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):

In 2012, Facebook visitors spent about ________ hours a month on Facebook.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters