Question 1

A(n)________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.

Accepted Answer

scope

Question 2

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Accepted Answer

A) Market strategy; market opportunity 
B) Value proposition; revenue model 
C) Value proposition; competitive environment 
D) Revenue model; market strategy 
A) Market strategy; market opportunity 
B) Value proposition; revenue model 
C) Value proposition; competitive environment 
D) Revenue model; market strategy B

Question 3

Which of the following companies utilizes a transaction fee revenue model?

Accepted Answer

A) WSJ.com 
B) E*Trade 
C) Twitter 
D) Sears.com 
A) WSJ.com 
B) E*Trade 
C) Twitter 
D) Sears.com B

Question 4

The overall retail market in the United States in 2012 was estimated at about:

Accepted Answer

A) $37 trillion. 
B) $3.7 trillion. 
C) $370 billion. 
D) $37 billion. 
A) $37 trillion. 
B) $3.7 trillion. 
C) $370 billion. 
D) $37 billion.

Question 5

Differentiation refers to situations in which there is little difference between products and the only basis of choosing a product is price.

Accepted Answer

A) True 
 B)False

Question 6

Stickiness is an important attribute for which revenue model?

Accepted Answer

A) advertising revenue model 
B) subscription revenue model 
C) transaction fee revenue model 
D) sales revenue model 
A) advertising revenue model 
B) subscription revenue model 
C) transaction fee revenue model 
D) sales revenue model

Question 7

All of the following are key elements of a business model except:

Accepted Answer

A) competitive environment. 
B) organizational development. 
C) information technology strategy. 
D) market strategy. 
A) competitive environment. 
B) organizational development. 
C) information technology strategy. 
D) market strategy.

Question 8

Briefly explain three B2B Net marketplace business models besides the exchange business model.

Accepted Answer

Three other B2B Net marketplace business

Question 9

Which of the following is an example of the subscription revenue model?

Accepted Answer

A) Ancestry.com 
B) eBay 
C) Amazon 
D) Twitter 
A) Ancestry.com 
B) eBay 
C) Amazon 
D) Twitter

Question 10

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

Accepted Answer

The term industry structure refers to th

Question 11

A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Accepted Answer

A) value chain 
B) value system 
C) value web 
D) business strategy 
A) value chain 
B) value system 
C) value web 
D) business strategy

Question 12

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Accepted Answer

A) global reach 
B) richness 
C) interactivity 
D) personalization 
A) global reach 
B) richness 
C) interactivity 
D) personalization

Question 13

Visitors to specialized niche portals tend to spend less money than the average visitor to a horizontal portal.

Accepted Answer

A) True 
 B)False

Question 14

The business model of e-distributors is quite similar to that of:

Accepted Answer

A) e-tailers. 
B) transaction brokers. 
C) exchanges. 
D) service providers. 
A) e-tailers. 
B) transaction brokers. 
C) exchanges. 
D) service providers.

Question 15

The existence of a large number of competitors in any one market segment may indicate:

Accepted Answer

A) an untapped market niche. 
B) the market is saturated. 
C) no one firm has differentiated itself within that market. 
D) a market that has already been tried without success. 
A) an untapped market niche. 
B) the market is saturated. 
C) no one firm has differentiated itself within that market. 
D) a market that has already been tried without success.

Question 16

In order to be considered successful, a firm must produce returns greater than alternative investments.

Accepted Answer

A) True 
 B)False

Question 17

An example of a company using the content provider model is:

Accepted Answer

A) Priceline. 
B) Rhapsody.com. 
C) Dell. 
D) eBay. 
A) Priceline. 
B) Rhapsody.com. 
C) Dell. 
D) eBay.

Question 18

A value proposition defines how a company's product or service fulfills the needs of a customer.

Accepted Answer

A) True 
 B)False

Question 19

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Accepted Answer

A) Walmart.com 
B) JCPenney.com 
C) Dell.com 
D) Staples.com 
A) Walmart.com 
B) JCPenney.com 
C) Dell.com 
D) Staples.com

A(n)________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.

and are typically the most easily identifiable aspects of a company's business model.

Which of the following companies utilizes a transaction fee revenue model?

The overall retail market in the United States in 2012 was estimated at about:

Differentiation refers to situations in which there is little difference between products and the only basis of choosing a product is price.

Stickiness is an important attribute for which revenue model?

All of the following are key elements of a business model except:

Briefly explain three B2B Net marketplace business models besides the exchange business model.

Which of the following is an example of the subscription revenue model?

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Visitors to specialized niche portals tend to spend less money than the average visitor to a horizontal portal.

The business model of e-distributors is quite similar to that of:

The existence of a large number of competitors in any one market segment may indicate:

In order to be considered successful, a firm must produce returns greater than alternative investments.

An example of a company using the content provider model is:

A value proposition defines how a company's product or service fulfills the needs of a customer.

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

A(n)________ strategy is a strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.

________ and ________ are typically the most easily identifiable aspects of a company's business model.

Which of the following companies utilizes a transaction fee revenue model?

The overall retail market in the United States in 2012 was estimated at about:

Differentiation refers to situations in which there is little difference between products and the only basis of choosing a product is price.

Stickiness is an important attribute for which revenue model?

All of the following are key elements of a business model except:

Briefly explain three B2B Net marketplace business models besides the exchange business model.

Which of the following is an example of the subscription revenue model?

Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.

A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Visitors to specialized niche portals tend to spend less money than the average visitor to a horizontal portal.

The business model of e-distributors is quite similar to that of:

The existence of a large number of competitors in any one market segment may indicate:

In order to be considered successful, a firm must produce returns greater than alternative investments.

An example of a company using the content provider model is:

A value proposition defines how a company's product or service fulfills the needs of a customer.

Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

and are typically the most easily identifiable aspects of a company's business model.