Question 1

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

Accepted Answer

A) transaction interception 
B) bid siphoning 
C) shill bidding 
D) persistent bidding 
A) transaction interception 
B) bid siphoning 
C) shill bidding 
D) persistent bidding

Question 2

iVillage.com is an example of a(n):

Accepted Answer

A) interest-based social network. 
B) affinity community. 
C) sponsored community. 
D) practice network. 
A) interest-based social network. 
B) affinity community. 
C) sponsored community. 
D) practice network.

Question 3

Which of the following is the original social photo-sharing site?

Accepted Answer

A) Facebook 
B) Flickr 
C) Instagram 
D) Polyvore 
A) Facebook 
B) Flickr 
C) Instagram 
D) Polyvore

Question 4

According to the Internet Complaint Center (IC3), Internet auto-auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.

Accepted Answer

A) True 
 B)False

Question 5

Consumers in auctions are driven solely by value maximization.

Accepted Answer

A) True 
 B)False

Question 6

MSN is an example of a:

Accepted Answer

A) general purpose portal. 
B) vertical market portal based on affinity group. 
C) vertical market portal based on focused content. 
D) focused content search engine. 
A) general purpose portal. 
B) vertical market portal based on affinity group. 
C) vertical market portal based on focused content. 
D) focused content search engine.

Question 7

One of the first online virtual communities was:

Accepted Answer

A) The Well. 
B) Myspace. 
C) AOL. 
D) Salon.com. 
A) The Well. 
B) Myspace. 
C) AOL. 
D) Salon.com.

Question 8

All of the following are situations in which markets fail to produce socially desirable outcomes except:

Accepted Answer

A) information asymmetry. 
B) monopoly power. 
C) externalities. 
D) network effects. 
A) information asymmetry. 
B) monopoly power. 
C) externalities. 
D) network effects.

Question 9

In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.

Accepted Answer

A) trigger 
B) personalization 
C) utilization 
D) dynamic 
A) trigger 
B) personalization 
C) utilization 
D) dynamic

Question 10

Which of the following statements about auctions is not true?

Accepted Answer

A) The market leader in C2C auctions is Craigslist. 
B) Auctions constituted a significant part of B2B e-commerce in 2012. 
C) Over a third of procurement officers use auctions to procure goods. 
D) In B2C auctions, established merchants offer items for sale using dynamic pricing techniques. 
A) The market leader in C2C auctions is Craigslist. 
B) Auctions constituted a significant part of B2B e-commerce in 2012. 
C) Over a third of procurement officers use auctions to procure goods. 
D) In B2C auctions, established merchants offer items for sale using dynamic pricing techniques.

Question 11

Around what percentage of Internet users in the United States use social networks on a regular basis?

Accepted Answer

A) 25% 
B) 33% 
C) 50% 
D) 67% 
A) 25% 
B) 33% 
C) 50% 
D) 67%

Question 12

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Accepted Answer

The answer of ________ refers to the use of secondary...

Question 13

Which of the following is not a risk or cost of Internet auctions?

Accepted Answer

A) delayed consumption costs 
B) equipment costs 
C) price transparency 
D) trust risks 
A) delayed consumption costs 
B) equipment costs 
C) price transparency 
D) trust risks

Question 14

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Accepted Answer

Social networks have had a profound impa

Question 15

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Accepted Answer

A) type of product 
B) type of auction 
C) location of auction 
D) bid increments 
A) type of product 
B) type of auction 
C) location of auction 
D) bid increments

Question 16

Which of the following is not one of the typical portal revenue sources?

Accepted Answer

A) commissions on sales 
B) subscription fees 
C) tenancy deals 
D) referral fees 
A) commissions on sales 
B) subscription fees 
C) tenancy deals 
D) referral fees

Question 17

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

Accepted Answer

A) equipment 
B) fulfillment 
C) delayed consumption 
D) monitoring 
A) equipment 
B) fulfillment 
C) delayed consumption 
D) monitoring

Question 18

The term ________ refers to the advantages conferred the larger an auction site becomes in terms of visitors and products for sale.

Accepted Answer

The answer of The term ________ refers to the advantages...

Question 19

Which of the following is a community of members who self-identify with a demographic or geographic category?

Accepted Answer

A) practice network 
B) sponsored community 
C) affinity community 
D) interest-based social network 
A) practice network 
B) sponsored community 
C) affinity community 
D) interest-based social network

Question 20

________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.

Accepted Answer

The answer of ________ are markets in which prices are...

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

iVillage.com is an example of a(n):

Which of the following is the original social photo-sharing site?

According to the Internet Complaint Center (IC3), Internet auto-auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.

Consumers in auctions are driven solely by value maximization.

MSN is an example of a:

One of the first online virtual communities was:

All of the following are situations in which markets fail to produce socially desirable outcomes except:

In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.

Which of the following statements about auctions is not true?

Around what percentage of Internet users in the United States use social networks on a regular basis?

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Which of the following is not a risk or cost of Internet auctions?

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Which of the following is not one of the typical portal revenue sources?

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

The term ________ refers to the advantages conferred the larger an auction site becomes in terms of visitors and products for sale.

Which of the following is a community of members who self-identify with a demographic or geographic category?

________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 10: Social Networks, Auctions, and Portals

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

iVillage.com is an example of a(n):

Which of the following is the original social photo-sharing site?

According to the Internet Complaint Center (IC3), Internet auto-auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.

Consumers in auctions are driven solely by value maximization.

MSN is an example of a:

One of the first online virtual communities was:

All of the following are situations in which markets fail to produce socially desirable outcomes except:

In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.

Which of the following statements about auctions is not true?

Around what percentage of Internet users in the United States use social networks on a regular basis?

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

Which of the following is not a risk or cost of Internet auctions?

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Which of the following is not one of the typical portal revenue sources?

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

The term ________ refers to the advantages conferred the larger an auction site becomes in terms of visitors and products for sale.

Which of the following is a community of members who self-identify with a demographic or geographic category?

________ are markets in which prices are variable and based on the competition among participants who are buying or selling the products.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters