Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

All of the following might be part of a Web site's backend layer except:

________ increases the processing power of hardware components but maintains the physical footprint and the number of servers.

The systems development life cycle methodology is useful when creating an e-commerce Web site.

With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.

The Web server software used does not significantly impact how a Web site's Web pages look on users' computers.

________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.

An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

A SWOT analysis describes strengths, weaknesses, opportunities, and ________.

All of the following might be part of a Web site's middle-tier layer except:

All of the following are basic functionality provided by e-commerce merchant server software except:

Dynamic page generation makes market segmentation easier.

Orbitz was the first Internet travel company to offer which of the following?

The development of a(n)________ is the major milestone of the planning phase of developing an e-commerce presence.

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

The information elements that the system must produce to achieve its business objectives are called ________.

Which of the following is not an example of one of the four kinds of e-commerce presence?

A ________ is an application designed specifically to operate using a mobile device's hardware and operating system.

All of the following are methods of improving the processing architecture of a Web site except:

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.