Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.

Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

Which of the following basic system functionalities is used to display goods on a Web site?

All of the following are Web site design features that annoy customers except:

The opening case discusses Tommy Hilfiger's use of all of the following social media sites as marketing tools except:

Which of the following cannot be used to retrieve objects from a database?

In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

To automatically adjust the layout of a Web site depending on user screen resolution, developers are now using ________ tools and techniques.

Which of the following statements is not true?

Offline media is typically used for all of the following marketing activities except:

The annual maintenance cost for a Web site is likely to be as high as its development cost.

A list server is an application server used to provide a database for product descriptions and prices.

Which of the following is not a type of application server?