Exam 2: E-Commerce Business Models and Concepts
Exam 1: The Revolution Is Just Beginning85 Questions
Exam 2: E-Commerce Business Models and Concepts85 Questions
Exam 3: E-Commerce Infrastructure: the Internet, web, and Mobile Platform85 Questions
Exam 4: Building an E-Commerce Presence: Websites, mobile Sites, and Apps85 Questions
Exam 5: E-Commerce Security and Payment Systems85 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts85 Questions
Exam 7: Social,mobile,and Local Marketing85 Questions
Exam 8: Ethical,social,and Political Issues in E-Commerce85 Questions
Exam 9: Online Retail and Services85 Questions
Exam 10: Online Content and Media85 Questions
Exam 11: Social Networks, auctions, and Portals85 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce85 Questions
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Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
(Multiple Choice)
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Interactivity that enables product customization alters industry structure by reducing the threat of substitutes.
(True/False)
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The Internet's universal standards can change industry structure by decreasing barriers to entry and increasing competition within an industry.
(True/False)
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A ________ specifically details how you plan to find customers and sell your product.
(Multiple Choice)
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A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
(Multiple Choice)
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Define value chain and explain the difference between a firm value chain,an industry value chain,and a value web.
(Essay)
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E-commerce has decreased price competition in nearly all markets.
(True/False)
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Which of the following is not a significant influence on a company's competitive environment?
(Multiple Choice)
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Which of the following statements about Foursquare is not true?
(Multiple Choice)
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The financial services,travel services,and job placement services industries typically use the ________ business model.
(Multiple Choice)
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The use of a company's competitive advantage to penetrate surrounding markets is known as ________.
(Multiple Choice)
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A ________ marketplace supplies products and services of interest to particular industries.
(Multiple Choice)
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In the ________ business model,a web-based business builds a digital environment in which buyers and sellers can meet,display products,search for products,and establish prices.
(Multiple Choice)
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An example of a company using the content provider model is:
(Multiple Choice)
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A company's strong linkages with its customers decreases switching costs.
(True/False)
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Which element of the business model addresses what a firm provides that other firms cannot?
(Multiple Choice)
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The term unfit fitness refers to a situation in which employees of a firm have the wrong skills for the current environment.
(True/False)
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