Exam 2: E-Commerce Business Models and Concepts
Exam 1: The Revolution Is Just Beginning85 Questions
Exam 2: E-Commerce Business Models and Concepts85 Questions
Exam 3: E-Commerce Infrastructure: the Internet, web, and Mobile Platform85 Questions
Exam 4: Building an E-Commerce Presence: Websites, mobile Sites, and Apps85 Questions
Exam 5: E-Commerce Security and Payment Systems85 Questions
Exam 6: E-Commerce Marketing and Advertising Concepts85 Questions
Exam 7: Social,mobile,and Local Marketing85 Questions
Exam 8: Ethical,social,and Political Issues in E-Commerce85 Questions
Exam 9: Online Retail and Services85 Questions
Exam 10: Online Content and Media85 Questions
Exam 11: Social Networks, auctions, and Portals85 Questions
Exam 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce85 Questions
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Which of the following involves a company giving away a certain level of product or services without charge,but then charging a fee for premium levels of the product or service?
(Multiple Choice)
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Define the term industry structure and discuss the ways the Internet and e-commerce have changed the five forces that characterize industry structure.
(Essay)
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A value proposition defines how a company's product or service fulfills the needs of a customer.
(True/False)
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Describe the implications of each of the unique features of e-commerce technology for the overall business environment.
(Essay)
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Innovative entrepreneurs and their business firms that destroy existing business models are referred to as ________.
(Multiple Choice)
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All of the following may lead to a competitive advantage except:
(Multiple Choice)
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Which of the following is not a primary activity in a firm value chain?
(Multiple Choice)
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All of the following are business models employed in the online music industry except:
(Multiple Choice)
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Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
(Multiple Choice)
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Portals primarily generate revenue in all of the following ways except:
(Multiple Choice)
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Define and describe the transaction broker business model and discuss the eight components of the business model for this type of B2C firm.
(Essay)
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The JOBS Act and issuance of enabling regulations by the Securities and Exchange Commission allow a start-up company to use crowdfunding to solicit investors to invest in small and early-stage start-ups.
(True/False)
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What is a B2B exchange,and what benefits do they offer? Given those benefits,why are they today only a small part of the overall B2B picture?
(Essay)
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All of the following are use a subscription revenue model for music except:
(Multiple Choice)
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All of the following would be considered a direct competitor of Priceline except:
(Multiple Choice)
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Which element of the business model refers to the presence of substitute products in the market?
(Multiple Choice)
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