Exam 2: E-Commerce Business Models and Concepts

eBay uses all of the following business models except:

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

First movers are usually more successful than follower firms.

All of the following use an advertising revenue model except:

Scale economies are efficiencies that result from flattening the hierarchy of an organization.