Question 1

Facebook does not sell display ads.

Accepted Answer

A) True 
 B)False

Question 2

SMS text messaging generates most mobile marketing spending.

Accepted Answer

A) True 
 B)False

Question 3

All of the following marketing tools on Facebook require payment except:

Accepted Answer

A) Brand Pages. 
B) Right-Hand Sidebar Ads. 
C) News Feed Page Post Ads. 
D) Mobile Ads. 
A) Brand Pages. 
B) Right-Hand Sidebar Ads. 
C) News Feed Page Post Ads. 
D) Mobile Ads.

Question 4

How does the multi-screen environment change the marketing funnel?

Accepted Answer

Consumer purchasing behavior changes in

Question 5

Around how many apps do users regularly use a month?

Accepted Answer

A) 17 
B) 27 
C) 37 
D) 57 
A) 17 
B) 27 
C) 37 
D) 57

Question 6

Promoted Trends is Twitter's version of Google's Ad Words.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

Accepted Answer

A) Facebook 
B) Twitter 
C) Pinterest 
D) Instagram 
A) Facebook 
B) Twitter 
C) Pinterest 
D) Instagram

Question 8

Which of the following is not true about mobile marketing?

Accepted Answer

A) Mobile marketing is the fastest growing form of online marketing. 
B) In 2016,spending on mobile marketing will comprise over 60% of the amount spent on all types of online marketing. 
C) A substantial part of mobile marketing should be counted as social marketing. 
D) People use most of their mobile minutes while they are on the go. 
A) Mobile marketing is the fastest growing form of online marketing. 
B) In 2016,spending on mobile marketing will comprise over 60% of the amount spent on all types of online marketing. 
C) A substantial part of mobile marketing should be counted as social marketing. 
D) People use most of their mobile minutes while they are on the go.

Question 9

Which of the following is a history of your actions on Facebook?

Accepted Answer

A) News Feed 
B) Timeline 
C) Ticker 
D) Open Graph 
A) News Feed 
B) Timeline 
C) Ticker 
D) Open Graph

Question 10

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Accepted Answer

A) 8 
B) 10 
C) 13 
D) 16 
A) 8 
B) 10 
C) 13 
D) 16

Question 11

Which of the following are features of both Pinterest and Twitter?

Accepted Answer

A) tweets 
B) hashtags 
C) pins 
D) Image Hover widget 
A) tweets 
B) hashtags 
C) pins 
D) Image Hover widget

Question 12

Apple's iBeacon uses which of the following technologies?

Accepted Answer

A) BLE 
B) NFC 
C) E9-1-1 
D) QR codes 
A) BLE 
B) NFC 
C) E9-1-1 
D) QR codes

Question 13

Which of the following is the first step in the social marketing process?

Accepted Answer

A) community 
B) amplification 
C) fan acquisition 
D) engagement 
A) community 
B) amplification 
C) fan acquisition 
D) engagement

Question 14

Ads that appear in a Facebook user's News Feeds are called:

Accepted Answer

A) Marketplace Ads. 
B) Promoted Ads. 
C) Page Post Ads. 
D) Brand Ads. 
A) Marketplace Ads. 
B) Promoted Ads. 
C) Page Post Ads. 
D) Brand Ads.

Question 15

Which of the following is most similar to Pinterest?

Accepted Answer

A) LinkedIn 
B) Instagram 
C) YouTube 
D) Tumblr 
A) LinkedIn 
B) Instagram 
C) YouTube 
D) Tumblr

Question 16

What has changed in online marketing since 2007?

Accepted Answer

Since 2007,Facebook and other social net

Question 17

Which of the following accounts for the most mobile ad spending?

Accepted Answer

A) display ads 
B) search engine advertising 
C) video ads 
D) SMS text messages 
A) display ads 
B) search engine advertising 
C) video ads 
D) SMS text messages

Question 18

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Accepted Answer

A) Amplify 
B) FBX 
C) DoubleClick 
D) PTAT 
A) Amplify 
B) FBX 
C) DoubleClick 
D) PTAT

Question 19

How many retail-oriented apps are among the top 25 apps?

Accepted Answer

A) 1 
B) 2 
C) 3 
D) 4 
A) 1 
B) 2 
C) 3 
D) 4

Question 20

All of the following were popular types of online marketing before 2007 except:

Accepted Answer

A) e-mail. 
B) corporate websites. 
C) mobile marketing. 
D) display ads. 
A) e-mail. 
B) corporate websites. 
C) mobile marketing. 
D) display ads.

Facebook does not sell display ads.

SMS text messaging generates most mobile marketing spending.

All of the following marketing tools on Facebook require payment except:

How does the multi-screen environment change the marketing funnel?

Around how many apps do users regularly use a month?

Promoted Trends is Twitter's version of Google's Ad Words.

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

Which of the following is not true about mobile marketing?

Which of the following is a history of your actions on Facebook?

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Which of the following are features of both Pinterest and Twitter?

Apple's iBeacon uses which of the following technologies?

Which of the following is the first step in the social marketing process?

Ads that appear in a Facebook user's News Feeds are called:

Which of the following is most similar to Pinterest?

What has changed in online marketing since 2007?

Which of the following accounts for the most mobile ad spending?

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

How many retail-oriented apps are among the top 25 apps?

All of the following were popular types of online marketing before 2007 except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social,mobile,and Local Marketing

Facebook does not sell display ads.

SMS text messaging generates most mobile marketing spending.

All of the following marketing tools on Facebook require payment except:

How does the multi-screen environment change the marketing funnel?

Around how many apps do users regularly use a month?

Promoted Trends is Twitter's version of Google's Ad Words.

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

Which of the following is not true about mobile marketing?

Which of the following is a history of your actions on Facebook?

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Which of the following are features of both Pinterest and Twitter?

Apple's iBeacon uses which of the following technologies?

Which of the following is the first step in the social marketing process?

Ads that appear in a Facebook user's News Feeds are called:

Which of the following is most similar to Pinterest?

What has changed in online marketing since 2007?

Which of the following accounts for the most mobile ad spending?

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

How many retail-oriented apps are among the top 25 apps?

All of the following were popular types of online marketing before 2007 except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters