Question 1

Which of the following is another term for amplification?

Accepted Answer

A) impressions 
B) reach 
C) conversation rate 
D) conversion ratio 
A) impressions 
B) reach 
C) conversation rate 
D) conversion ratio

Question 2

Which of the following statements is not true?

Accepted Answer

A) Google is the leading display ad site on mobile devices. 
B) In 2016,Google is expected to generate almost $15 billion in mobile ad revenues. 
C) Mobile advertising is dominated by Google. 
D) Google generates almost two-thirds of all mobile search ad spending. 
A) Google is the leading display ad site on mobile devices. 
B) In 2016,Google is expected to generate almost $15 billion in mobile ad revenues. 
C) Mobile advertising is dominated by Google. 
D) Google generates almost two-thirds of all mobile search ad spending.

Question 3

All of the following are Pinterest marketing tools except:

Accepted Answer

A) Brand pages. 
B) Rich Pins. 
C) Promoted Pins. 
D) Promoted Accounts. 
A) Brand pages. 
B) Rich Pins. 
C) Promoted Pins. 
D) Promoted Accounts.

Question 4

In 2016,mobile marketing will be about ________% of all online marketing.

Accepted Answer

A) 25% 
B) 55% 
C) 65% 
D) 75% 
A) 25% 
B) 55% 
C) 65% 
D) 75%

Question 5

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Accepted Answer

A) social density 
B) engagement 
C) amplification 
D) dark social 
A) social density 
B) engagement 
C) amplification 
D) dark social

Question 6

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Accepted Answer

A) E9-1-1 
B) Street View cars 
C) iBeacons 
D) BLE 
A) E9-1-1 
B) Street View cars 
C) iBeacons 
D) BLE

Question 7

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Accepted Answer

A) QR codes 
B) iBeacon 
C) E9-1-1 
D) Geo-search 
A) QR codes 
B) iBeacon 
C) E9-1-1 
D) Geo-search

Question 8

Encouraging users to click a Like button is an example of which step in the social marketing process?

Accepted Answer

A) fan acquisition 
B) brand strength 
C) community 
D) amplification 
A) fan acquisition 
B) brand strength 
C) community 
D) amplification

Question 9

What are the implications for marketers given that users spend almost half their total digital time using smartphone apps and that on average,users only use about 27 apps a month?

Accepted Answer

The implications for marketers are quite

Question 10

By 2018,it is estimated that advertisers will be spending ____________ on mobile marketing.

Accepted Answer

A) $70 million 
B) $700 million 
C) $7 billion 
D) $70 billion 
A) $70 million 
B) $700 million 
C) $7 billion 
D) $70 billion

Question 11

It is expected that by 2020,m-commerce will account for almost 50% of all e-commerce in the retail and travel industries.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is currently a small part of the online marketing universe,but is expected to triple over the next five years?

Accepted Answer

A) local marketing 
B) location-based mobile marketing 
C) mobile marketing 
D) social marketing on Facebook 
A) local marketing 
B) location-based mobile marketing 
C) mobile marketing 
D) social marketing on Facebook

Question 13

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group,even if these connections are forced on users?

Accepted Answer

A) engagement 
B) information density 
C) social density 
D) amplification 
A) engagement 
B) information density 
C) social density 
D) amplification

Question 14

Which of the following refers to those forms of social sharing that occur off the major social networks,through alternative communication tools?

Accepted Answer

A) social density 
B) dark social 
C) amplification 
D) engagement 
A) social density 
B) dark social 
C) amplification 
D) engagement

Question 15

Facebook's Search functionality includes everyone's public posts,Likes,photos,and interests,and makes them available to all users of Facebook,even those who are not friends.

Accepted Answer

A) True 
 B)False

Question 16

Name and describe five of the marketing tools available with Facebook.

Accepted Answer

Some of the many marketing tools availab

Question 17

Brand pages on Facebook typically attract more visitors than a brand's website.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following allows a user to buy products directly on its site and pay with Apple Pay?

Accepted Answer

A) Twitter 
B) LinkedIn 
C) Pinterest 
D) Snapchat 
A) Twitter 
B) LinkedIn 
C) Pinterest 
D) Snapchat

Question 19

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

Accepted Answer

A) Promoted Tweet 
B) Promoted Trend 
C) Promoted Account 
D) Lead Generation Card 
A) Promoted Tweet 
B) Promoted Trend 
C) Promoted Account 
D) Lead Generation Card

Question 20

The number of people exposed to pins is a measure of which of the following?

Accepted Answer

A) engagement 
B) community 
C) brand strength 
D) fan acquisition 
A) engagement 
B) community 
C) brand strength 
D) fan acquisition

Which of the following is another term for amplification?

Which of the following statements is not true?

All of the following are Pinterest marketing tools except:

In 2016,mobile marketing will be about ________% of all online marketing.

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Encouraging users to click a Like button is an example of which step in the social marketing process?

What are the implications for marketers given that users spend almost half their total digital time using smartphone apps and that on average,users only use about 27 apps a month?

By 2018,it is estimated that advertisers will be spending ____________ on mobile marketing.

It is expected that by 2020,m-commerce will account for almost 50% of all e-commerce in the retail and travel industries.

Which of the following is currently a small part of the online marketing universe,but is expected to triple over the next five years?

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group,even if these connections are forced on users?

Which of the following refers to those forms of social sharing that occur off the major social networks,through alternative communication tools?

Facebook's Search functionality includes everyone's public posts,Likes,photos,and interests,and makes them available to all users of Facebook,even those who are not friends.

Name and describe five of the marketing tools available with Facebook.

Brand pages on Facebook typically attract more visitors than a brand's website.

Which of the following allows a user to buy products directly on its site and pay with Apple Pay?

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

The number of people exposed to pins is a measure of which of the following?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social,mobile,and Local Marketing

Which of the following is another term for amplification?

Which of the following statements is not true?

All of the following are Pinterest marketing tools except:

In 2016,mobile marketing will be about ________% of all online marketing.

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Encouraging users to click a Like button is an example of which step in the social marketing process?

What are the implications for marketers given that users spend almost half their total digital time using smartphone apps and that on average,users only use about 27 apps a month?

By 2018,it is estimated that advertisers will be spending ____________ on mobile marketing.

It is expected that by 2020,m-commerce will account for almost 50% of all e-commerce in the retail and travel industries.

Which of the following is currently a small part of the online marketing universe,but is expected to triple over the next five years?

Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group,even if these connections are forced on users?

Which of the following refers to those forms of social sharing that occur off the major social networks,through alternative communication tools?

Facebook's Search functionality includes everyone's public posts,Likes,photos,and interests,and makes them available to all users of Facebook,even those who are not friends.

Name and describe five of the marketing tools available with Facebook.

Brand pages on Facebook typically attract more visitors than a brand's website.

Which of the following allows a user to buy products directly on its site and pay with Apple Pay?

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

The number of people exposed to pins is a measure of which of the following?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters