Question 1

Which of the following is the leading location-based marketer?

Accepted Answer

A) Twitter 
B) Apple 
C) Facebook 
D) Google 
A) Twitter 
B) Apple 
C) Facebook 
D) Google

Question 2

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p

Question 3

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Accepted Answer

A) TweetDeck 
B) Curalate 
C) Amplify 
D) Webtrends 
A) TweetDeck 
B) Curalate 
C) Amplify 
D) Webtrends

Question 4

Why is local mobile marketing so attractive to marketers?

Accepted Answer

Consumers who seek information about loc

Question 5

Which of the following is not true about social marketing?

Accepted Answer

A) More than 50% of Twitter's ad revenues are generated by desktop users. 
B) The top seven social networks account for over 90% of all visits. 
C) Social marketing differs markedly from traditional online marketing. 
D) In social marketing,business cannot tightly control their brand messaging. 
A) More than 50% of Twitter's ad revenues are generated by desktop users. 
B) The top seven social networks account for over 90% of all visits. 
C) Social marketing differs markedly from traditional online marketing. 
D) In social marketing,business cannot tightly control their brand messaging.

Question 6

According to a recent National Federation of Retailers survey,consumers are more likely to use tablets rather than smartphones for all of the following except:

Accepted Answer

A) research products. 
B) purchase products. 
C) redeem coupons. 
D) check for in-store availability. 
A) research products. 
B) purchase products. 
C) redeem coupons. 
D) check for in-store availability.

Question 7

By 2016,it is expected that spending on mobile marketing will surpass the amount spent on local online marketing.

Accepted Answer

A) True 
 B)False

Question 8

What technologies and techniques are employed in location-based mobile marketing?

Accepted Answer

There are two general types of location-

Question 9

The second most popular social network in terms of average minutes per visitor is:

Accepted Answer

A) Instagram. 
B) Pinterest. 
C) LinkedIn. 
D) Tumblr. 
A) Instagram. 
B) Pinterest. 
C) LinkedIn. 
D) Tumblr.

Question 10

Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?

Accepted Answer

A) Open Graph 
B) Like button 
C) hashtags 
D) Whatsapp 
A) Open Graph 
B) Like button 
C) hashtags 
D) Whatsapp

Question 11

Which of the following is the top app in terms of both audience size and share of time spent?

Accepted Answer

A) YouTube 
B) iTunes 
C) Twitter 
D) Facebook 
A) YouTube 
B) iTunes 
C) Twitter 
D) Facebook

Question 12

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

Accepted Answer

A) True 
 B)False

Question 13

Visitors spend more time on Facebook than any other social network site.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Accepted Answer

A) social density 
B) engagement 
C) amplification 
D) dark social 
A) social density 
B) engagement 
C) amplification 
D) dark social

Question 15

Which of the following statements about Facebook Exchange is not true?

Accepted Answer

A) It competes with DoubleClick. 
B) It allows advertisers to target ads. 
C) It is a social search engine. 
D) It involves cookies. 
A) It competes with DoubleClick. 
B) It allows advertisers to target ads. 
C) It is a social search engine. 
D) It involves cookies.

Question 16

Which of the following statements about Pinterest is not true?

Accepted Answer

A) Pinned photos and photo boards are available to all Pinterest users. 
B) Pinterest users are overwhelmingly female. 
C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. 
D) Pinterest is the only one of the major social networks that does not accept paid advertising. 
A) Pinned photos and photo boards are available to all Pinterest users. 
B) Pinterest users are overwhelmingly female. 
C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. 
D) Pinterest is the only one of the major social networks that does not accept paid advertising.

Question 17

In 2016.Millennials represent 70% of Snapchat's monthly active U.S.users.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements about BLE is not true?

Accepted Answer

A) Only Apple iPhones can use BLE. 
B) BLE uses less power than traditional Bluetooth or GPS. 
C) BLE has a two-way,push-pull communication capability. 
D) BLE is more accurate than targeting through Wi-Fi triangulation. 
A) Only Apple iPhones can use BLE. 
B) BLE uses less power than traditional Bluetooth or GPS. 
C) BLE has a two-way,push-pull communication capability. 
D) BLE is more accurate than targeting through Wi-Fi triangulation.

Question 19

Which of the following is not a major provider of mobile display advertising?

Accepted Answer

A) MoPub 
B) iAd 
C) AdMob 
D) Webtrends 
A) MoPub 
B) iAd 
C) AdMob 
D) Webtrends

Question 20

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Accepted Answer

A) Whatsapp 
B) Like button 
C) Messenger 
D) Open Graph 
A) Whatsapp 
B) Like button 
C) Messenger 
D) Open Graph

Which of the following is the leading location-based marketer?

Name and describe the five steps in the social marketing process.

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Why is local mobile marketing so attractive to marketers?

Which of the following is not true about social marketing?

According to a recent National Federation of Retailers survey,consumers are more likely to use tablets rather than smartphones for all of the following except:

By 2016,it is expected that spending on mobile marketing will surpass the amount spent on local online marketing.

What technologies and techniques are employed in location-based mobile marketing?

The second most popular social network in terms of average minutes per visitor is:

Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?

Which of the following is the top app in terms of both audience size and share of time spent?

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

Visitors spend more time on Facebook than any other social network site.

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Which of the following statements about Facebook Exchange is not true?

Which of the following statements about Pinterest is not true?

In 2016.Millennials represent 70% of Snapchat's monthly active U.S.users.

Which of the following statements about BLE is not true?

Which of the following is not a major provider of mobile display advertising?

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social,mobile,and Local Marketing

Which of the following is the leading location-based marketer?

Name and describe the five steps in the social marketing process.

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Why is local mobile marketing so attractive to marketers?

Which of the following is not true about social marketing?

According to a recent National Federation of Retailers survey,consumers are more likely to use tablets rather than smartphones for all of the following except:

By 2016,it is expected that spending on mobile marketing will surpass the amount spent on local online marketing.

What technologies and techniques are employed in location-based mobile marketing?

The second most popular social network in terms of average minutes per visitor is:

Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?

Which of the following is the top app in terms of both audience size and share of time spent?

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

Visitors spend more time on Facebook than any other social network site.

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Which of the following statements about Facebook Exchange is not true?

Which of the following statements about Pinterest is not true?

In 2016.Millennials represent 70% of Snapchat's monthly active U.S.users.

Which of the following statements about BLE is not true?

Which of the following is not a major provider of mobile display advertising?

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters