Exam 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages

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Firms that were successful in the past can fail today because

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The strategic groups concept is valuable for assessing the implications of industry ________ for the strategic group as a whole.

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SWOT analysis is useful in part because it obliges the firm to act proactively by putting an emphasis on identifying opportunities and threats that constrain the action choices a firm might make because of its internal and external environmental scan.

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New communication technology can impact seemingly unrelated industries such as the airline industry.This would be an example of a

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The strategic groups concept is valuable for identifying groups with ________ competitive positions.

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SWOT analysis raises awareness about the role of strategy in creating a match between the environmental conditions and ________ of the firm.

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Research published in Personnel Psychology shows that older workers are slightly more willing to implement organizational changes than younger workers.This is an example of which segment of the general environment?

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Which of the following is not an input process to develop forecasts?

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PPG Industries,the Pittsburgh-based manufacturer of paints,coatings,optical products,specialty materials,chemicals,glass,and fiber glass suffered serious failures in 1986 and 1987 when it attempted to diversify its offers.It used a technique to help it identify possible future strategies.What was it?

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The strategic groups concept is valuable for charting the ________ directions of firm strategies.

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Use the Quora website (www.quora.com)to study the African country of Ethiopia.According to the general environment factors listed in the textbook (demographic,sociocultural,political/legal,technological,economic,global) make a case for a company to include the country in its list of desirable customers.Be sure to define your company by industry.

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Interest rate increases have a ________ impact on the residential home construction industry and a ________ effect on industries that produce consumer necessities such as prescription drugs or basic grocery items.

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Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups,which strategic group is the largest in terms of breadth of product line?

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Ted Turner saw the potential of 24-hour news before anyone else.This is an example of perceptual acuity.

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Which of the following would not lead a manager to believe that an ethical concern exists?

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The tenure of Ms.Marchionni as CEO of Lands' End was largely a result of her efforts to re-invent the apparel brand,

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Fast fashion retailer success depends upon the ability to spot trends.Explain this in terms of environmental scanning,monitoring and collecting of competitive intelligence.Use an example to support your argument.Companies such as H&M and Zara fall into this category but there are many other competitors.

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Which of the following is not an example of corporate competitive intelligence?

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Scenario analysis draws on a range of disciplines and interests.It is a more ________ approach to forecasting.

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Banks and airlines are examples of two industries that track competitor offers continually.This is called the process of gathering

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