Chat with AIExam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform
Explain how the Internet and the Web make e-commerce possible. Briefly discuss at least six features or services that support e-commerce.
(34) 
VerifiedThe Internet and the Web have made commerce possible because they brought about an extraordinary expansion of digital services to millions of amateur computer users. The Web makes nearly all of the elements of rich human expression including color, text, images, photos, animations, sound, and video available, creating a unique environment in which to establish a commercial marketplace. Many of the Web's services and features support e-commerce, including e-mail, search engines, instant messaging (IM), chat, streaming media, and cookies.
E-mail, for example, can be used as a very effective marketing tool. E-commerce sites can buy e-mail lists from various sources and collate them with lists of their current customers to create a targeted advertising message that can be quickly and economically delivered and will produce a creditable response.
Search engines have also become a crucial tool on e-commerce sites, providing a method for customers to quickly locate the product category or a specific product they are looking for.
Instant messaging has been added to some e-commerce Web sites as a method of accessing customer support personnel.
Streaming media enables live Web video, music, video, and other large-bandwidth files to be sent to users in a variety of ways that enable the user to play back the files. Web advertisers increasingly use video to attract viewers. Streaming audio and video segments used in Web ads and news stories are perhaps the most frequently used streaming services.
Finally, cookies are a very important tool used by marketers to collect and store information about a user. These small text files are sent to the user's computer so that information from the site will load more quickly the next time they visit. More importantly from the e-tailer's perspective, cookies can retain information about the customer such as the number of pages visited, products examined, and other detailed information about a customer's behavior. Cookies enable sites to recognize returning visitors and target specific customers with special offers and marketing messages.
Where does TLS operate within TCP/IP?
(31) VerifiedB
A(n) ________ identifies Web pages that appear to match keywords (queries) and then provides a list of the best matches.
(19) Verifiedsearch engine
The ________ is a consortium of corporations, government agencies, and nonprofit organizations that monitors Internet policies and practices.
(28) The first Web browser to make it possible to view documents on the Web with colored background, images, and animations was:
(38) T1 and T3 refer to international telephone standards for digital communication.
(37) During which phase of the development of the Internet was the personal computer invented?
(37) DNS is the protocol that provides the Internet addressing scheme.
(38) Which of the following is not one of the basic technological foundations of the Internet?
(30) ________ is a utility program that allows you to check the connection between your client and a TCP/IP network.
(35) ________ are central directories that list all domain names currently in use for specific domains.
(34) Which of the following is not a mobile messaging application?
(34) Specialized computers that interconnect the thousands of computers that make up the Internet in order to transmit message parcels along available communication paths and on to their destinations are called ________.
(39) 
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