Question 1

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Accepted Answer

Amplification

Question 2

Which of the following is the top app in terms of both audience size and share of time spent?

Accepted Answer

A)  YouTube 
B)  iTunes 
C)  Twitter 
D)  Facebook 
A)  YouTube 
B)  iTunes 
C)  Twitter 
D)  Facebook D

Question 3

Tablets are the fastest growing and largest source of mobile commerce revenues.

Accepted Answer

A) True 
 B)False  True

Question 4

Your Facebook News Feed includes all of the following except:

Accepted Answer

A)  status updates. 
B)  app activity. 
C)  Likes. 
D)  tweets. 
A)  status updates. 
B)  app activity. 
C)  Likes. 
D)  tweets.

Question 5

What are the basic steps in creating a Pinterest marketing campaign?

Accepted Answer

The first step is to create a brand page

Question 6

Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps?

Accepted Answer

A)  Disney's Playdom 
B)  W3 Innovation 
C)  Snapchat 
D)  Yelp 
A)  Disney's Playdom 
B)  W3 Innovation 
C)  Snapchat 
D)  Yelp

Question 7

All of the following are Pinterest marketing tools except:

Accepted Answer

A)  Brand pages. 
B)  Product Pins. 
C)  Promoted Pins. 
D)  Promoted Accounts. 
A)  Brand pages. 
B)  Product Pins. 
C)  Promoted Pins. 
D)  Promoted Accounts.

Question 8

Apple's iBeacon uses which of the following technologies?

Accepted Answer

A)  BLE 
B)  NFC 
C)  E9-1-1 
D)  QR codes 
A)  BLE 
B)  NFC 
C)  E9-1-1 
D)  QR codes

Question 9

It is possible to opt-out of Facebook's Graph Search.

Accepted Answer

A) True 
 B)False

Question 10

What has changed in online marketing since 2007?

Accepted Answer

Since 2007, Facebook and other social ne

Question 11

Promoted Tweets are Twitter's version of Google's Ad Words.

Accepted Answer

A) True 
 B)False

Question 12

SMS text messaging generates the majority of mobile marketing spending.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not True about mobile marketing?

Accepted Answer

A)  Mobile marketing is the fastest growing form of online marketing. 
B)  Mobile marketing is growing at around 60% a year. 
C)  A substantial part of mobile marketing should be counted as social marketing. 
D)  People use most of their mobile minutes while they are on the go. 
A)  Mobile marketing is the fastest growing form of online marketing. 
B)  Mobile marketing is growing at around 60% a year. 
C)  A substantial part of mobile marketing should be counted as social marketing. 
D)  People use most of their mobile minutes while they are on the go.

Question 14

All of the following were popular types of online marketing before 2007 except:

Accepted Answer

A)  e-mail. 
B)  corporate Web sites. 
C)  mobile marketing. 
D)  display ads. 
A)  e-mail. 
B)  corporate Web sites. 
C)  mobile marketing. 
D)  display ads.

Question 15

Physical retail goods accounted for around what percentage of m-commerce sales in 2014?

Accepted Answer

A)  55% 
B)  65% 
C)  75% 
D)  85% 
A)  55% 
B)  65% 
C)  75% 
D)  85%

Question 16

A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search.

Accepted Answer

A)  15 
B)  25 
C)  50 
D)  75 
A)  15 
B)  25 
C)  50 
D)  75

Question 17

Facebook's search engine, introduced in July 2013, is called ________.

Accepted Answer

The answer of Facebook's search engine, introduced in July 2013,...

Question 18

________ is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app.

Accepted Answer

The answer of ________ is a Facebook feature that allows...

Question 19

Which of the following is a history of your actions on Facebook?

Accepted Answer

A)  News Feed 
B)  Timeline 
C)  Ticker 
D)  Social Graph 
A)  News Feed 
B)  Timeline 
C)  Ticker 
D)  Social Graph

Question 20

Encouraging users to click a Like button is an example of which step in the social marketing process?

Accepted Answer

A)  fan acquisition 
B)  brand strength 
C)  community 
D)  amplification 
A)  fan acquisition 
B)  brand strength 
C)  community 
D)  amplification

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Which of the following is the top app in terms of both audience size and share of time spent?

Tablets are the fastest growing and largest source of mobile commerce revenues.

Your Facebook News Feed includes all of the following except:

What are the basic steps in creating a Pinterest marketing campaign?

Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps?

All of the following are Pinterest marketing tools except:

Apple's iBeacon uses which of the following technologies?

It is possible to opt-out of Facebook's Graph Search.

What has changed in online marketing since 2007?

Promoted Tweets are Twitter's version of Google's Ad Words.

SMS text messaging generates the majority of mobile marketing spending.

Which of the following is not True about mobile marketing?

All of the following were popular types of online marketing before 2007 except:

Physical retail goods accounted for around what percentage of m-commerce sales in 2014?

A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search.

Facebook's search engine, introduced in July 2013, is called ________.

________ is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app.

Which of the following is a history of your actions on Facebook?

Encouraging users to click a Like button is an example of which step in the social marketing process?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

________ involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends.

Which of the following is the top app in terms of both audience size and share of time spent?

Tablets are the fastest growing and largest source of mobile commerce revenues.

Your Facebook News Feed includes all of the following except:

What are the basic steps in creating a Pinterest marketing campaign?

Which of the following was the object of the FTC's first-ever COPPA enforcement action involving mobile apps?

All of the following are Pinterest marketing tools except:

Apple's iBeacon uses which of the following technologies?

It is possible to opt-out of Facebook's Graph Search.

What has changed in online marketing since 2007?

Promoted Tweets are Twitter's version of Google's Ad Words.

SMS text messaging generates the majority of mobile marketing spending.

Which of the following is not True about mobile marketing?

All of the following were popular types of online marketing before 2007 except:

Physical retail goods accounted for around what percentage of m-commerce sales in 2014?

A recent Google survey found that ________ % of smartphone users visit a store within a day of conducting a local search.

Facebook's search engine, introduced in July 2013, is called ________.

________ is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app.

Which of the following is a history of your actions on Facebook?

Encouraging users to click a Like button is an example of which step in the social marketing process?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters