Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.

The leading Web server software is:

Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

Apache Web server software is based on Microsoft's Windows operating system.

________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

All of the following are important factors in Web site optimization except:

MySQL is which of the following?

________ involves testing the site as a whole, in the same way a typical user would when using the site.

Which of the following details the actual hardware components to be used in a system?

All of the following are methods of improving the processing architecture of a Web site except:

What are the two most important management challenges in building a successful e-commerce presence?

Which of the following is used to process certificates and private/public key information?

Which of the following is an example of a CMS?

Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.

The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

A(n) ________ is an application designed specifically to operate using a mobile device's hardware and operating system.

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

Advantages of dynamic page generation include all of the following except:

Which of the following types of sites typically needs a high percentage of secure pages?