Exam 11: Social Networks, Auctions, and Portals

Closed bidding offers the advantage of herd effects.

Which of the following is not a risk or cost of Internet auctions?

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

Which of the following is a community of members who self-identify with a demographic or geographic category?

________ help employees navigate to the firm's human resource and corporate content such as corporate news and announcements.

Facebook was the leader in U.S. ad spending revenues on social networks in 2014. What company earned the second most amount of ad spending revenue?

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

In a Dutch Internet auction, the highest price wins.

The top four social network sites in the United States in terms of monthly unique visitors are:

When did the first online communities form?

The amount of time visitors spend on a site is a measure of ________.

One of the benefits of auctions is ________: the fact that sellers can find willing buyers, and buyers can find sellers, located anywhere around the world.

Which of the following is the second leading social network worldwide in terms of number of members?

In the United States, Facebook visitors spend about ________ hours a month on Facebook.

________ portals, such as Yahoo, attempt to attract a very large audience and then retain the audience on-site by providing in-depth vertical content channels.

One partial solution to high monitoring costs is ________ pricing.

Portals are among the most frequently visited types of sites on the Web.

The average user spends more time on Google+ than on Facebook.

Sponsored community sites are network sites created by government, non-profit, or for-profit organizations.

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.