Question 1

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by ________ in ________.

Accepted Answer

A) President John F.Kennedy;1962 
B) President Ronald Reagan;1983 
C) President Bill Clinton;1996 
D) President George W.Bush;2003 
E) President Barack Obama;2009 
A) President John F.Kennedy;1962 
B) President Ronald Reagan;1983 
C) President Bill Clinton;1996 
D) President George W.Bush;2003 
E) President Barack Obama;2009 A

Question 2

A social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.Which of the following is one of the five steps of the audit?

Accepted Answer

A) identification of environmental forces that could interfere with the firm's plans 
B) evaluation of possible benefits both tangible and intangible to the firm's triple bottom line 
C) specification of the type and amount of resources necessary to achieve social responsibility objectives 
D) selection of a team leader and assignment of tasks and task deadlines for team members 
E) creation or selection of a theme,slogan,spokesperson,etc. ,for marketing cohesiveness 
A) identification of environmental forces that could interfere with the firm's plans 
B) evaluation of possible benefits both tangible and intangible to the firm's triple bottom line 
C) specification of the type and amount of resources necessary to achieve social responsibility objectives 
D) selection of a team leader and assignment of tasks and task deadlines for team members 
E) creation or selection of a theme,slogan,spokesperson,etc. ,for marketing cohesiveness C

Question 3

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A) The three concepts of social responsibility are economic responsibility,internal social responsibility,and external social responsibility. 
B) Organizations are part of a larger society and are accountable to that society for their actions. 
C) Societal responsibility focuses on the obligations an organization has to its customers,employees,suppliers,and distributors. 
D) The duty of an organization is most easily understood at the societal responsibility level. 
E) Social responsibility cannot be taught;it is an innate outgrowth of a person's moral and ethical belief system. 
A) The three concepts of social responsibility are economic responsibility,internal social responsibility,and external social responsibility. 
B) Organizations are part of a larger society and are accountable to that society for their actions. 
C) Societal responsibility focuses on the obligations an organization has to its customers,employees,suppliers,and distributors. 
D) The duty of an organization is most easily understood at the societal responsibility level. 
E) Social responsibility cannot be taught;it is an innate outgrowth of a person's moral and ethical belief system. B

Question 4

If a brand of imported toys was found to have very high levels of lead in the paint and was recalled,the action would be to protect consumers' right to

Accepted Answer

A) safety. 
B) be informed. 
C) be heard. 
D) choose. 
E) be treated courteously. 
A) safety. 
B) be informed. 
C) be heard. 
D) choose. 
E) be treated courteously.

Question 5

All of the following are reasons for the state of perceived ethical business conduct except which?

Accepted Answer

A) a growing tendency for business decisions to be judged publicly by groups with different values and interests 
B) the increased pressure on businesspeople to make decisions in a society with diverse value systems 
C) an increase in the public's expectations of ethical business behavior 
D) ethical business conduct may have declined 
E) businesses behaving more ethically during difficult economic times 
A) a growing tendency for business decisions to be judged publicly by groups with different values and interests 
B) the increased pressure on businesspeople to make decisions in a society with diverse value systems 
C) an increase in the public's expectations of ethical business behavior 
D) ethical business conduct may have declined 
E) businesses behaving more ethically during difficult economic times

Question 6

Anheuser-Busch established its Corporate Social Responsibility (CSR)Department to

Accepted Answer

A) promote the positive aspects of moderate beer consumption. 
B) promote responsible drinking and curb underage drinking before it starts. 
C) encourage recycling of both aluminum cans and glass bottles by ultimate consumers and suppliers. 
D) educate employees about the importance of serving as role models by drinking responsibly themselves. 
E) promote Anheuser-Busch as more socially responsible than its competitors. 
A) promote the positive aspects of moderate beer consumption. 
B) promote responsible drinking and curb underage drinking before it starts. 
C) encourage recycling of both aluminum cans and glass bottles by ultimate consumers and suppliers. 
D) educate employees about the importance of serving as role models by drinking responsibly themselves. 
E) promote Anheuser-Busch as more socially responsible than its competitors.

Question 7

Even though his business is very small,the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics.Every month there is a "company cookout." At the end of the meal,the employee (from owner to members of the cleaning staff)who had the best idea for improving the restaurant is honored and given a $25 gift certificate plus a T-shirt that reads,"Great Minds Think Like Me." This action exhibits which key AMA ethical value?

Accepted Answer

A) honesty 
B) responsibility 
C) fairness 
D) respect 
E) openness 
A) honesty 
B) responsibility 
C) fairness 
D) respect 
E) openness

Question 8

The owners of Ben & Jerry's Homemade Holdings Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of

Accepted Answer

A) moral capitalism. 
B) utilitarianism. 
C) existentialism. 
D) moral idealism. 
E) socialism. 
A) moral capitalism. 
B) utilitarianism. 
C) existentialism. 
D) moral idealism. 
E) socialism.

Question 9

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values,one of which is

Accepted Answer

A) diversity. 
B) integrity. 
C) openness. 
D) perseverance. 
E) charity. 
A) diversity. 
B) integrity. 
C) openness. 
D) perseverance. 
E) charity.

Question 10

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s,is referred to as

Accepted Answer

A) ad nauseum. 
B) mea culpa. 
C) quid pro quo. 
D) c'est la vie​. 
E) caveat emptor. 
A) ad nauseum. 
B) mea culpa. 
C) quid pro quo. 
D) c'est la vie​. 
E) caveat emptor.

Question 11

Dell Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

Accepted Answer

A) choose. 
B) be informed. 
C) safety. 
D) be heard. 
E) happiness. 
A) choose. 
B) be informed. 
C) safety. 
D) be heard. 
E) happiness.

Question 12

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

Accepted Answer

A) stakeholder responsibility. 
B) social responsibility. 
C) profit responsibility. 
D) utilitarianism. 
E) moral idealism. 
A) stakeholder responsibility. 
B) social responsibility. 
C) profit responsibility. 
D) utilitarianism. 
E) moral idealism.

Question 13

The unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Accepted Answer

A) levels the playing ground for developing nations by eliminating years of research time. 
B) accelerates innovation in that industry as new and improved offerings enter the marketplace. 
C) has a negative impact on the economy through the loss of jobs,royalties,wages,and tax revenue. 
D) has a positive impact on an entire nation's cultural value system. 
E) ensures that the prices to consumers are minimized as a result of increased competition. 
A) levels the playing ground for developing nations by eliminating years of research time. 
B) accelerates innovation in that industry as new and improved offerings enter the marketplace. 
C) has a negative impact on the economy through the loss of jobs,royalties,wages,and tax revenue. 
D) has a positive impact on an entire nation's cultural value system. 
E) ensures that the prices to consumers are minimized as a result of increased competition.

Question 14

Whistle-blowers refer to

Accepted Answer

A) employees who are simultaneously employed by competing firms and who trade company secrets. 
B) employees who blackmail or extort money from their employers. 
C) employees who are coerced by their employers to participate in illegal or unethical activities. 
D) customers who report unethical or illegal actions of the firms that market the offerings they purchased. 
E) employees who report unethical or illegal actions of their employers. 
A) employees who are simultaneously employed by competing firms and who trade company secrets. 
B) employees who blackmail or extort money from their employers. 
C) employees who are coerced by their employers to participate in illegal or unethical activities. 
D) customers who report unethical or illegal actions of the firms that market the offerings they purchased. 
E) employees who report unethical or illegal actions of their employers.

Question 15

A code of ethics refers to

Accepted Answer

A) a formal statement of moral and ethical business attitudes. 
B) a formal statement of ethical principles and rules of conduct. 
C) an informal guide of ethical principles that can guide challenging decisions. 
D) the written,signed document stating the beliefs and values of each employee in a firm. 
E) a firm's itemized list of business activities that are and are not consistent with the company's mission statement. 
A) a formal statement of moral and ethical business attitudes. 
B) a formal statement of ethical principles and rules of conduct. 
C) an informal guide of ethical principles that can guide challenging decisions. 
D) the written,signed document stating the beliefs and values of each employee in a firm. 
E) a firm's itemized list of business activities that are and are not consistent with the company's mission statement.

Question 16

Ethics refers to the

Accepted Answer

A) religious tenets of a country or ethnic region that shape its culture. 
B) social norms of a nation,community,or family. 
C) values and standards of society that are enforceable in the courts. 
D) moral principles and values that govern the actions and decisions of an individual or group. 
E) universal laws of man that go beyond an individual or a group's beliefs of nations or religions. 
A) religious tenets of a country or ethnic region that shape its culture. 
B) social norms of a nation,community,or family. 
C) values and standards of society that are enforceable in the courts. 
D) moral principles and values that govern the actions and decisions of an individual or group. 
E) universal laws of man that go beyond an individual or a group's beliefs of nations or religions.

Question 17

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as

Accepted Answer

A) a mission statement. 
B) core values. 
C) the socialization process. 
D) a code of ethics and conduct. 
E) corporate culture. 
A) a mission statement. 
B) core values. 
C) the socialization process. 
D) a code of ethics and conduct. 
E) corporate culture.

Question 18

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

Accepted Answer

A) profit responsibility. 
B) cause marketing. 
C) stakeholder responsibility. 
D) societal responsibility. 
E) mass marketing. 
A) profit responsibility. 
B) cause marketing. 
C) stakeholder responsibility. 
D) societal responsibility. 
E) mass marketing.

Question 19

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of

Accepted Answer

A) consumerism. 
B) preemptive marketing. 
C) ethical behavior in marketing. 
D) the social marketing concept. 
E) cause marketing. 
A) consumerism. 
B) preemptive marketing. 
C) ethical behavior in marketing. 
D) the social marketing concept. 
E) cause marketing.

Question 20

Lava.com is an Internet company that helps other organizations implement marketing strategies to help them dominate their industry.Lava's advertising states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This best describes the Internet company's

Accepted Answer

A) modus operandi. 
B) mission or vision. 
C) socialization process. 
D) business definition. 
E) corporate culture. 
A) modus operandi. 
B) mission or vision. 
C) socialization process. 
D) business definition. 
E) corporate culture.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by ________ in ________.

A social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.Which of the following is one of the five steps of the audit?

Which of the following statements about social responsibility is most accurate?

If a brand of imported toys was found to have very high levels of lead in the paint and was recalled,the action would be to protect consumers' right to

All of the following are reasons for the state of perceived ethical business conduct except which?

Anheuser-Busch established its Corporate Social Responsibility (CSR)Department to

The owners of Ben & Jerry's Homemade Holdings Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values,one of which is

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s,is referred to as

Dell Inc.learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers.The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted.Dell was most likely concerned with consumers' right to

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

The unauthorized use of intellectual property can severely affect the owners of that property.This practice also

Whistle-blowers refer to

A code of ethics refers to

Ethics refers to the

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick.This is an example of

The Family Talk About Drinking guidebook developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by in .