Exam 10: Developing New Products and Services

Dragon Naturally Speaking,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of a(n)

Figure 10-1 -Consumer products are classified into four categories based on the effort the consumer spends on the decision,the attributes used in making the purchase decision,and the

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle,including time to break-even and time for potential responses by competitors?

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will ________ rather than simply what they want.

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

All of the following actions occur during the business analysis stage of the new-product development process except which?

Unsought products are

There are seven stages of the new-product development process.Stage 3 follows idea generation;it is the ________ stage.

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

A 3M researcher worked with university students to develop the Post-it® Flag Highlighter.When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier,at which stage of the new-product development process was this product?

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

Durable goods emphasize which of the following elements of the promotional mix?

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Briefly define a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

Battery maker Duracell introduced a new product called the Duracell Powermat,which is a wireless charging pad for mobile devices.Because of the perceived fit with its other products,this new product was received well by consumers despite being in a different product category.This innovation strategy is known as a

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product development process in which manufacturing issues regarding the new product become an especially important element?

A product that is new in some way but requires no new behaviors to be learned by consumers is a

One of the eight primary marketing-related reasons for new-product failure is