Exam 7: Understanding and Reaching Global Consumers and Markets

Figure 7-5 -Even though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known as

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Question 1

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What are the market-entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential,risk,financial commitment required,and marketing control?

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Once a company has decided to enter the global marketplace,it may select one of four strategies: (1)exporting,which involves producing goods in one country and selling them in another country;(2)licensing,where a company offers the right to a trademark,patent,trade secret,or other similarly valued items of intellectual property in return for a royalty or a fee;(3)joint venture,which involves a foreign company and a local firm investing together to create a local business;and (4)direct investment,which entails a domestic firm actually investing in and owning a foreign subsidiary or division.The amount of financial commitment,risk,marketing control,and profit potential increases as the firm moves from exporting to direct investment.

Describe the World Trade Organization (WTO)and its purpose.

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The World Trade Organization (WTO)was formed in 1995 to address a broad array of world trade issues.There are 162 WTO member countries,including the United States,which account for more than 90 percent of world trade.The WTO is a permanent institution that sets rules governing trade between its members through panels of trade experts,who decide on trade disputes between members and issue binding decisions.The WTO reviews more than 200 disputes annually.

Figure 7-4 -A firm's profit potential and control over marketing activities increase as it moves from exporting to direct investment as a global market-entry strategy.But so does a firm's

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Question 4

A Tokyo shopkeeper would have been wise to use ________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business.The sign read,"Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.

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Question 5

Companies that use a(n)________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

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Question 6

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering ________,lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.

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Question 7

U.S.appliance manufacturers note that people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom.Based on this,U.S.appliance manufacturers would more likely be successful if they used a(n)________ marketing strategy.

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Question 8

Almost all countries have some division of social class (upper,middle,and lower).The determining factor for the assignment to one of these classes may differ from country to country.For example,in the United States,the primary determining factor is occupation;in India,it is birthright;in China,it is geographical region and education;and in Singapore,it is income.These differences are best explained in terms of a country's

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Question 9

Figure 7-4 -According to Figure 7-4 above,point A would most likely represent which option for entering the global marketplace?

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Question 10

Figure 7-4 -According to Figure 7-4 above,point C would most likely represent which option for entering the global marketplace?

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Question 11

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.The distribution channels can be considered to have been successful when the product reaches the

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Question 12

Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is

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Question 13

Based on a study of 6,500 teens in 26 countries,when asked what country had the most influence on their attitudes and purchase behavior,54 percent of teens from the United States,87 percent of those from Latin America,80 percent of the Europeans,and 80 percent of those from Asia named

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Question 14

The European Union (EU)has been beneficial to electronic commerce because it is no longer necessary to

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Question 15

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

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Question 16

Figure 7-4 -As a firm changes its global market entry strategy from exporting to direct investment,all of the following increase except which?

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Question 17

Which of the following statements about the World Trade Organization (WTO)is most accurate?

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Question 18

Which of the following is an important indicator of a nation's increasing purchasing power?

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Question 19

For the marketer,a thorough ________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

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Question 20

Showing 1 - 20 of 254

Exam 7: Understanding and Reaching Global Consumers and Markets

Figure 7-5 -Even though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known as

What are the market-entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential,risk,financial commitment required,and marketing control?

Describe the World Trade Organization (WTO)and its purpose.

Figure 7-4 -A firm's profit potential and control over marketing activities increase as it moves from exporting to direct investment as a global market-entry strategy.But so does a firm's

A Tokyo shopkeeper would have been wise to use ________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business.The sign read,"Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.

Companies that use a(n)________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering ________,lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.

Figure 7-4 -According to Figure 7-4 above,point A would most likely represent which option for entering the global marketplace?

Figure 7-4 -According to Figure 7-4 above,point C would most likely represent which option for entering the global marketplace?

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.The distribution channels can be considered to have been successful when the product reaches the

Five developments in the past decade have significantly influenced the landscape of global marketing.One of them is

Based on a study of 6,500 teens in 26 countries,when asked what country had the most influence on their attitudes and purchase behavior,54 percent of teens from the United States,87 percent of those from Latin America,80 percent of the Europeans,and 80 percent of those from Asia named

The European Union (EU)has been beneficial to electronic commerce because it is no longer necessary to

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

Figure 7-4 -As a firm changes its global market entry strategy from exporting to direct investment,all of the following increase except which?

Which of the following statements about the World Trade Organization (WTO)is most accurate?

Which of the following is an important indicator of a nation's increasing purchasing power?

For the marketer,a thorough ________ involves an understanding of and an appreciation for the values,customs,symbols,and language of other societies.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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