Question 1

Reverse logistics refers to

Accepted Answer

A) the collection of used goods donated to nonprofit organizations by ultimate consumers to be restored,cleaned,repaired,and resold back to ultimate consumers. 
B) deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit. 
C) the process of reclaiming recyclable and reusable materials,returns,and reworks from the point of consumption or use for repair,remanufacturing,redistribution,or disposal. 
D) organizing a cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements. 
E) the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses. 
A) the collection of used goods donated to nonprofit organizations by ultimate consumers to be restored,cleaned,repaired,and resold back to ultimate consumers. 
B) deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit. 
C) the process of reclaiming recyclable and reusable materials,returns,and reworks from the point of consumption or use for repair,remanufacturing,redistribution,or disposal. 
D) organizing a cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements. 
E) the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses. C

Question 2

Which of the following products or services must typically be provided by traditional and not by Internet marketing channels?

Accepted Answer

A) car rental reservations 
B) software 
C) orthopedic surgery 
D) music 
E) education 
A) car rental reservations 
B) software 
C) orthopedic surgery 
D) music 
E) education C

Question 3

CPW (Cereals Partners Worldwide)is a ________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

Accepted Answer

A) dual distribution partnership 
B) multichannel distribution system 
C) cooperative distribution channel 
D) strategic channel alliance 
E) bilateral trade cooperative 
A) dual distribution partnership 
B) multichannel distribution system 
C) cooperative distribution channel 
D) strategic channel alliance 
E) bilateral trade cooperative D

Question 4

In marketing channels for business products,an intermediary that performs a variety of marketing channel functions including selling,stocking,delivering a full product assortment,and financing is referred to as a(n)

Accepted Answer

A) agent. 
B) industrial distributor. 
C) wholesaler. 
D) retailer. 
E) channel captain. 
A) agent. 
B) industrial distributor. 
C) wholesaler. 
D) retailer. 
E) channel captain.

Question 5

Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick,click,and flip" strategy,which makes it a

Accepted Answer

A) cross-channel marketer. 
B) multichannel marketer. 
C) industrial marketer. 
D) direct marketer. 
E) remarketer. 
A) cross-channel marketer. 
B) multichannel marketer. 
C) industrial marketer. 
D) direct marketer. 
E) remarketer.

Question 6

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Accepted Answer

A) the inventory management process. 
B) logistics management. 
C) production management. 
D) manufacturer distribution logistics. 
E) supply-chain management. 
A) the inventory management process. 
B) logistics management. 
C) production management. 
D) manufacturer distribution logistics. 
E) supply-chain management.

Question 7

Internet marketing channels refer to

Accepted Answer

A) the use of the Internet to make products and services available for consumption or use by consumers or organizational buyers. 
B) a firm's computer-driven inventory management through an entirely mechanized warehousing system. 
C) intranet systems linking all aspects of production within a single firm. 
D) the information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings. 
E) the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services. 
A) the use of the Internet to make products and services available for consumption or use by consumers or organizational buyers. 
B) a firm's computer-driven inventory management through an entirely mechanized warehousing system. 
C) intranet systems linking all aspects of production within a single firm. 
D) the information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings. 
E) the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services.

Question 8

Several artists in Charleston,South Carolina participate in an art fair to sell their paintings.Each has a booth in downtown Charleston for two weekends in May so tourists and art lovers can look at their paintings and buy the ones they like.Each artist works in his or her own booth or hires help.In terms of the marketing channel,the booths at the art fair would be considered

Accepted Answer

A) ultimate consumers. 
B) agents. 
C) wholesalers. 
D) retailers. 
E) distributors. 
A) ultimate consumers. 
B) agents. 
C) wholesalers. 
D) retailers. 
E) distributors.

Question 9

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and

Accepted Answer

A) honest and accurate pricing. 
B) quality products. 
C) safe delivery. 
D) a well-informed delivery staff. 
E) product warranties. 
A) honest and accurate pricing. 
B) quality products. 
C) safe delivery. 
D) a well-informed delivery staff. 
E) product warranties.

Question 10

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Accepted Answer

A) indirect channel 
B) strategic channel alliance 
C) consumer channel 
D) dual distributive channel 
E) direct channel 
A) indirect channel 
B) strategic channel alliance 
C) consumer channel 
D) dual distributive channel 
E) direct channel

Question 11

The Clayton Act prohibits,restricts,or influences all of the following channel strategies and practices except which?

Accepted Answer

A) exclusive dealing 
B) refusal to deal 
C) resale restrictions 
D) vertical integration 
E) tying arrangements 
A) exclusive dealing 
B) refusal to deal 
C) resale restrictions 
D) vertical integration 
E) tying arrangements

Question 12

The lag from ordering an item until it is received and ready for use or sale is referred to as

Accepted Answer

A) order cycle time. 
B) order handling time. 
C) order-to-ship duration. 
D) purchase cycle. 
E) logistics cycle. 
A) order cycle time. 
B) order handling time. 
C) order-to-ship duration. 
D) purchase cycle. 
E) logistics cycle.

Question 13

In an example of a(n)________,Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Accepted Answer

A) direct marketing channel 
B) industrial distribution system 
C) dual distribution system 
D) franchising operation 
E) strategic channel alliance 
A) direct marketing channel 
B) industrial distribution system 
C) dual distribution system 
D) franchising operation 
E) strategic channel alliance

Question 14

21st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,21st Century Fox is an example of a(n)

Accepted Answer

A) corporate vertical marketing system. 
B) integrated marketing system. 
C) contractual vertical marketing system. 
D) corporate horizontal marketing system. 
E) contractual horizontal marketing system. 
A) corporate vertical marketing system. 
B) integrated marketing system. 
C) contractual vertical marketing system. 
D) corporate horizontal marketing system. 
E) contractual horizontal marketing system.

Question 15

Resale restrictions have been prosecuted under the Sherman Act.Today,however,the courts apply the ________ in such cases and consider whether such restrictions have a "demonstrable economic effect."

Accepted Answer

A) laissez-faire rule 
B) caveat emptor principle 
C) rule of reason 
D) invisible hand standard 
E) FTC Act provision 
A) laissez-faire rule 
B) caveat emptor principle 
C) rule of reason 
D) invisible hand standard 
E) FTC Act provision

Question 16

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

Accepted Answer

A) a corporate vertical marketing system. 
B) a wholesaler sponsored voluntary chain. 
C) a retailer-sponsored cooperative. 
D) franchising. 
E) an administered vertical marketing system. 
A) a corporate vertical marketing system. 
B) a wholesaler sponsored voluntary chain. 
C) a retailer-sponsored cooperative. 
D) franchising. 
E) an administered vertical marketing system.

Question 17

The four most popular types of franchise arrangements are

Accepted Answer

A) service-sponsored franchise systems,service-sponsored retail franchise systems,manufacturer-sponsored wholesale franchise systems,and manufacturer-sponsored retail franchise systems. 
B) service-sponsored retail franchise systems,corporate vertical marketing systems,wholesaler-sponsored voluntary chains,and service-sponsored franchise systems. 
C) manufacturer-sponsored wholesale franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
D) manufacturer-sponsored retail franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
E) administered vertical marketing systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
A) service-sponsored franchise systems,service-sponsored retail franchise systems,manufacturer-sponsored wholesale franchise systems,and manufacturer-sponsored retail franchise systems. 
B) service-sponsored retail franchise systems,corporate vertical marketing systems,wholesaler-sponsored voluntary chains,and service-sponsored franchise systems. 
C) manufacturer-sponsored wholesale franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
D) manufacturer-sponsored retail franchise systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains. 
E) administered vertical marketing systems,service-sponsored retail franchise systems,corporate vertical marketing systems,and wholesaler-sponsored voluntary chains.

Question 18

Logistics management refers to

Accepted Answer

A) the practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements. 
B) the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers. 
C) the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers. 
D) systems that are designed to reduce a retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistics expense. 
E) proprietary computer and telecommunication technologies used to exchange electronic invoices,payments,and information among suppliers,manufacturers,wholesalers,and retailers. 
A) the practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements. 
B) the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers. 
C) the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers. 
D) systems that are designed to reduce a retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistics expense. 
E) proprietary computer and telecommunication technologies used to exchange electronic invoices,payments,and information among suppliers,manufacturers,wholesalers,and retailers.

Question 19

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A) lateral conflict. 
B) horizontal conflict. 
C) vertical conflict. 
D) distributor conflict. 
E) contractual conflict. 
A) lateral conflict. 
B) horizontal conflict. 
C) vertical conflict. 
D) distributor conflict. 
E) contractual conflict.

Question 20

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

The four customer service factors are as

Exam 15: Managing Marketing Channels and Supply Chains

Reverse logistics refers to

Which of the following products or services must typically be provided by traditional and not by Internet marketing channels?

CPW (Cereals Partners Worldwide)is a ________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

In marketing channels for business products,an intermediary that performs a variety of marketing channel functions including selling,stocking,delivering a full product assortment,and financing is referred to as a(n)

Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick,click,and flip" strategy,which makes it a

The practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Internet marketing channels refer to

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time,complete delivery,and

When Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

The Clayton Act prohibits,restricts,or influences all of the following channel strategies and practices except which?

The lag from ordering an item until it is received and ready for use or sale is referred to as

In an example of a(n)________,Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

21st Century Fox is the name for Fox's broadcast/cable TV networks and TV/movie studios.Since most of the shows produced at its TV production unit and many of the movies made at its studio are only televised on its cable TV networks,21st Century Fox is an example of a(n)

Resale restrictions have been prosecuted under the Sherman Act.Today,however,the courts apply the ________ in such cases and consider whether such restrictions have a "demonstrable economic effect."

A contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules is referred to as

The four most popular types of franchise arrangements are

Logistics management refers to

Conflict that occurs between two different levels in a marketing channel is referred to as

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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