Question 1

Out-of-date items such as last year's models of computer equipment and accessories are often priced using

Accepted Answer

A) time-sensitive pricing. 
B) real-time response pricing. 
C) dynamic pricing. 
D) auction pricing. 
E) transparent pricing. 
A) time-sensitive pricing. 
B) real-time response pricing. 
C) dynamic pricing. 
D) auction pricing. 
E) transparent pricing.

Question 2

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Accepted Answer

A) Eighty percent of online sales occur on weekdays. 
B) The busiest online shopping day is Saturday. 
C) Only 10 percent of consumers say they visit websites from their place of work. 
D) Most people buy online when they are sad or depressed. 
E) Favorite websites for workday shopping and buying feature shoes or work attire. 
A) Eighty percent of online sales occur on weekdays. 
B) The busiest online shopping day is Saturday. 
C) Only 10 percent of consumers say they visit websites from their place of work. 
D) Most people buy online when they are sad or depressed. 
E) Favorite websites for workday shopping and buying feature shoes or work attire.

Question 3

Which of these may be a reason why consumers do not shop and buy online?

Accepted Answer

A) bots 
B) dynamic pricing 
C) spam 
D) cookies 
E) showrooming 
A) bots 
B) dynamic pricing 
C) spam 
D) cookies 
E) showrooming

Question 4

Which of the following is one of three rules for a company to successfully employ permission marketing?

Accepted Answer

A) Opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors. 
B) The firm will never buy marketing lists from other companies that may contain their personal information. 
C) Customers are given the option to opt-out,or change the kind,amount,or timing of information sent to them. 
D) Customers will receive a "30-day money-back guarantee if not 100 percent satisfied" for any product purchased online. 
E) Customers will be protected from identity theft for any product purchased from its website. 
A) Opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors. 
B) The firm will never buy marketing lists from other companies that may contain their personal information. 
C) Customers are given the option to opt-out,or change the kind,amount,or timing of information sent to them. 
D) Customers will receive a "30-day money-back guarantee if not 100 percent satisfied" for any product purchased online. 
E) Customers will be protected from identity theft for any product purchased from its website.

Question 5

Marketers produce a customer experience through seven website design elements,including which of these?

Accepted Answer

A) commerce 
B) creativity 
C) consistency 
D) collaboration 
E) control 
A) commerce 
B) creativity 
C) consistency 
D) collaboration 
E) control

Question 6

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

Accepted Answer

A) convenience. 
B) customization. 
C) communication. 
D) cost. 
E) control. 
A) convenience. 
B) customization. 
C) communication. 
D) cost. 
E) control.

Question 7

In 2004 the ________ Act became effective,restricting information collection and unsolicited e-mail promotions on the Internet.

Accepted Answer

A) Anti-SPAM 
B) E-Mail Privacy 
C) Digital Marketing 
D) Consumer E-Mail Solicitation 
E) CAN-SPAM 
A) Anti-SPAM 
B) E-Mail Privacy 
C) Digital Marketing 
D) Consumer E-Mail Solicitation 
E) CAN-SPAM

Question 8

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website are referred to as

Accepted Answer

A) bots. 
B) cookies. 
C) spiders. 
D) spam. 
E) interstitials. 
A) bots. 
B) cookies. 
C) spiders. 
D) spam. 
E) interstitials.

Question 9

Which of the following is a popular product category for showrooming?

Accepted Answer

A) beauty products 
B) music 
C) jewelry 
D) consumer electronics 
E) furniture 
A) beauty products 
B) music 
C) jewelry 
D) consumer electronics 
E) furniture

Question 10

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout,a feature that requires

Accepted Answer

A) offering the greatest selection. 
B) speeding up the delivery process. 
C) stored cookies. 
D) offering the best value for the price. 
E) creating a strong customer relationship. 
A) offering the greatest selection. 
B) speeding up the delivery process. 
C) stored cookies. 
D) offering the best value for the price. 
E) creating a strong customer relationship.

Question 11

Automobile dealerships have invested significant time,effort,and money in their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and ________,which refers to the amount of time per month that visitors spend on their websites.

Accepted Answer

A) stickiness 
B) glueyness 
C) gumminess 
D) adhesiveness 
E) connectiveness 
A) stickiness 
B) glueyness 
C) gumminess 
D) adhesiveness 
E) connectiveness

Question 12

iVillage.com is a website targeted at women who share common interests such as career management,personal finances,parenting,relationships,beauty,and health.The site features articles,newsletters,and videos on these topics as well as the opportunity for visitors to link to its social media sites like Facebook and Pinterest.This describes one example of why consumers shop and buy online,which is

Accepted Answer

A) control. 
B) customization. 
C) convenience. 
D) choice. 
E) communication. 
A) control. 
B) customization. 
C) convenience. 
D) choice. 
E) communication.

Question 13

Which of the following statements about cost and its impact on online shopping is most accurate?

Accepted Answer

A) Dynamic pricing is commonly used online because there is no need to respond quickly to changes in supply and demand conditions. 
B) The margin for online offerings is usually higher than those purchased in traditional marketplaces. 
C) Dynamic pricing is the most commonly used pricing strategy for Internet purchases. 
D) Any price advantage for online purchases is lost in shipping and handling fees. 
E) Lower costs for external information search is one of the major reasons for the popularity of online shopping. 
A) Dynamic pricing is commonly used online because there is no need to respond quickly to changes in supply and demand conditions. 
B) The margin for online offerings is usually higher than those purchased in traditional marketplaces. 
C) Dynamic pricing is the most commonly used pricing strategy for Internet purchases. 
D) Any price advantage for online purchases is lost in shipping and handling fees. 
E) Lower costs for external information search is one of the major reasons for the popularity of online shopping.

Question 14

When Andrea visited www.disneystore.com,she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart.She next went to checkout where she confirmed her purchase,typed in her address,and concluded the transaction by providing her credit card information.In terms of customer experience,this example describes the ________ website design element.

Accepted Answer

A) context 
B) community 
C) content 
D) commerce 
E) connection 
A) context 
B) community 
C) content 
D) commerce 
E) connection

Question 15

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

Accepted Answer

A) viral marketing. 
B) buzz. 
C) data mining. 
D) behavioral targeting. 
E) spyware. 
A) viral marketing. 
B) buzz. 
C) data mining. 
D) behavioral targeting. 
E) spyware.

Question 16

What are the three steps in implementing multichannel marketing?

Accepted Answer

Efforts to implement multichannel market

Question 17

Which of the following characteristics of online shopping contributes to its convenience?

Accepted Answer

A) Customers don't have to fight traffic,find a parking space,walk long aisles,or stand in store checkout lines. 
B) Consumers can avail themselves of numerous websites for almost any product or service they want. 
C) Consumers who prefer one-of-a-kind items that fit their specific needs can create them online. 
D) Consumers can engage in an electronic dialogue with marketers. 
E) Consumers are in charge in the marketspace. 
A) Customers don't have to fight traffic,find a parking space,walk long aisles,or stand in store checkout lines. 
B) Consumers can avail themselves of numerous websites for almost any product or service they want. 
C) Consumers who prefer one-of-a-kind items that fit their specific needs can create them online. 
D) Consumers can engage in an electronic dialogue with marketers. 
E) Consumers are in charge in the marketspace.

Question 18

A web page that serves as a publicly accessible personal journal for an individual or organization is referred to as

Accepted Answer

A) spam. 
B) a blog. 
C) buzz. 
D) a forum. 
E) a journalog. 
A) spam. 
B) a blog. 
C) buzz. 
D) a forum. 
E) a journalog.

Question 19

The six reasons consumers shop and buy online are

Accepted Answer

A) interest,personalization,cost,control,speed,and customization. 
B) customization,customerization,price,service,entertainment,and convenience. 
C) content,context,utility,entertainment,communication,and cost. 
D) convenience,choice,customization,communication,cost,and control. 
E) control,utility,interest,personalization,choice,and flexibility. 
A) interest,personalization,cost,control,speed,and customization. 
B) customization,customerization,price,service,entertainment,and convenience. 
C) content,context,utility,entertainment,communication,and cost. 
D) convenience,choice,customization,communication,cost,and control. 
E) control,utility,interest,personalization,choice,and flexibility.

Question 20

To gauge website stickiness,companies use the following formula:

Accepted Answer

A) Average time spent per unique hourly visitor in minutes = (Average visits per unique hourly visitor)× (Average time spent per visit in minutes). 
B) Average time spent per unique daily visitor in minutes = (Average visits per unique daily visitor)× (Average time spent per visit in minutes). 
C) Average time spent per unique weekly visitor in minutes = (Average visits per unique weekly visitor)× (Average time spent per visit in minutes). 
D) Average time spent per unique yearly visitor in minutes = (Average visits per unique yearly visitor)× (Average time spent per visit in minutes). 
E) Average time spent per unique monthly visitor in minutes = (Average visits per unique monthly visitor)× (Average time spent per visit in minutes). 
A) Average time spent per unique hourly visitor in minutes = (Average visits per unique hourly visitor)× (Average time spent per visit in minutes). 
B) Average time spent per unique daily visitor in minutes = (Average visits per unique daily visitor)× (Average time spent per visit in minutes). 
C) Average time spent per unique weekly visitor in minutes = (Average visits per unique weekly visitor)× (Average time spent per visit in minutes). 
D) Average time spent per unique yearly visitor in minutes = (Average visits per unique yearly visitor)× (Average time spent per visit in minutes). 
E) Average time spent per unique monthly visitor in minutes = (Average visits per unique monthly visitor)× (Average time spent per visit in minutes).

Exam 21: Implementing Interactive and Multichannel Marketing

Out-of-date items such as last year's models of computer equipment and accessories are often priced using

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Which of these may be a reason why consumers do not shop and buy online?

Which of the following is one of three rules for a company to successfully employ permission marketing?

Marketers produce a customer experience through seven website design elements,including which of these?

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

In 2004 the ________ Act became effective,restricting information collection and unsolicited e-mail promotions on the Internet.

Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer's website are referred to as

Which of the following is a popular product category for showrooming?

Pizza Hut's website customization is achieved in several ways,but the primary utility is to simplify ordering.For customers who have already registered,there are several personalization options,including rapid ordering called Express Checkout,a feature that requires

Automobile dealerships have invested significant time,effort,and money in their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and ________,which refers to the amount of time per month that visitors spend on their websites.

Which of the following statements about cost and its impact on online shopping is most accurate?

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

What are the three steps in implementing multichannel marketing?

Which of the following characteristics of online shopping contributes to its convenience?

A web page that serves as a publicly accessible personal journal for an individual or organization is referred to as

The six reasons consumers shop and buy online are

To gauge website stickiness,companies use the following formula:

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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