Exam 6: Qualitative and Quantitative Measurement

Define the following:operational definition

Define the following:levels of measurement

For quantitative researchers,validity means truthfulness.It refers to the bridge between a concept and the data.Qualitative researchers are also concerned with truthfulness,but do not discuss it in terms of "validity." What term do qualitative researchers use to discuss the truth-value of their research?

Define the following:operationalization

How does standardization make comparisons easier?

Define the following:ratio-level measurement

Define the following:authenticity

Define the following:Likert scale

How does a researcher use the conceptual definition of a construct in operationalization and conceptualization?

Use the letters marking parts of the diagram of the measurement process to identify the following part: Operational definition of the dependent variable.  

Define the following:index

Undergraduate student Millie Magnificent developed a way to measure sexist attitudes.It worked such that a person with a score of zero truly had a neutral attitude.Also,a person who had a score of 50 had exactly double the score of someone with a score of 25.She created a(n)

Professor Richard Rockabilly developed a measure of an ideal rock group.He added together ratings of six factors: clear beat in music,on-stage performance excitement,new electronic sound,dress and appearance of performers,distinctiveness of sound,and degree to which lyrics were relevant.He rated 25 groups on the six factors to get an overall measure of each rock group.He created a(n)

Define the following:content validity

Define the following:predictive validity

Professor Ethan Enright developed a measure of an ideal place to live.He added together measures of many factors: tax rate,quality of school system,cultural and recreational opportunities,pollution,traffic congestion,crime rate,and health-care availability for 50 Canadian cities to get a score for each.Dr.Enright created a(n)

Dr.Aaron Adamson uses telephone surveys to measure life satisfaction across Canada.When Dr.Adamson and his research assistants phone participants,they ask them to report responses to questions by indicating whether they "strongly agree," "agree," "strongly disagree," or "disagree." Which of the following is he using?

Professor Leon Loopy's survey question asked students to indicate their class standing as one of the following: first year,second year,third year,fourth year,or graduate.He measured the variable at what level of measurement?

Define the following:standardization

Identify and explain the four ways social scientific researchers may increase the reliability of measures.