Exam 10: Business Intelligence Systems

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Because they are online,OLAP reports are ________ reports.

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D

Reporting tools produce information from data using five basic operations: sorting,grouping,calculating,filtering,and formatting.

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True

With supervised data mining,the parameters of the model are known prior to the analysis.

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False

OLAP provides the ability to sum,count,average,and perform other simple arithmetic operations on groups of data.

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An ________ and an OLAP report are the same thing.

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Which of the following is a description of a business intelligence (BI)application?

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A value of 999-999-9999 for a U.S.phone number is an example of dirty data.

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Alerts are messages transmitted via email or phone that notify a user that a particular condition has occurred.

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Which of the following is used to show the products that customers tend to buy together?

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With ________,statistical techniques identify groups of entities that have similar characteristics.

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Tools used to mine business data in order to find meaningful patterns are called business insight (BI)tools.

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A business intelligence (BI)application is a computer program that implements the logic of a particular procedure or process.

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RFM analysis considers how recently (R)a customer ordered,how frequently (F)they ordered,and how much margin (M)the company made on the orders.

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Users of data marts need not have the data management expertise that data warehouse employees have.

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A market-basket analysis is a data-mining technique used for determining sales patterns.

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Which of the following is a hierarchical arrangement of criteria that predict a classification or a value?

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RFM analysis ranks customers by considering the recency,frequency,and ________ of their orders.

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What is the objective of performing a market-basket analysis?

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Because of problems with operational data,many organizations choose to extract operational data into a(n)________.

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Problematic data are termed ________.

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