Exam 4: Understanding Consumer Buying Behavior

People tend to seek more information about high-priced and socially visible products.

Whether a particular consumer feels adequately rewarded following a purchase depends on:

What is an opportunity cost? What is the opportunity cost involved in buying a car?

Highly brand-loyal customers resist cents-off coupons,special promotions,or in-store displays on account of their strong brand preference.

The decision process is complete after a consumer has collected information about alternative brands,evaluated them,and decided which is the most desirable.

Which of the following is a product factor that is likely to help increase prepurchase search?

Extensive distribution is necessary where the consumer exhibits low-involvement and is relatively more concerned with convenience in purchasing.

In high-involvement situations,large advertising budgets and a clear focus on a single demonstrable consumer benefit are necessary to get the message across.

Whenever Reese consumed alcohol,she insisted on driving her car and never allowed her friends to drive.She never followed safety messages such as,"Do not drink and drive." She was not ready to accept that drinking under the influence of alcohol was dangerous.Which of the following psychological factors was affecting Reese's opinion regarding drinking and driving?

Which of the following is an example of a commercial source of information?

The routine repurchase of the same brand with little consideration of any alternatives is referred to as _____.

Which of the following observations concerning high-involvement purchase behavior is true?

Products are more difficult to evaluate than services.

_____ include professional organizations and individuals who provide advice for consumers,such as doctors,lawyers,government agencies,and consumer-interest groups.

During evaluation of alternative brands,consumers consider all possible brands.

Consumers are information seekers in high-involvement purchase decisions.

Print media and interactive electronic media are good for communicating complex or technical information about high-involvement products.

_____ is a positive or negative feeling about an object (say,a brand)that predisposes a person to behave in a particular way toward that object.

Which of the following is an example of a public source of information?

When two people use the same set of attributes,they always arrive at the same decision because they attach equal degree of importance to the attributes.