Exam 4: Understanding Consumer Buying Behavior

Mention the factors that are influenced by demographics.

When Andrew went shopping,he noticed different brands of cookies on the shelf of a supermarket.He purchased a package based on a cursory comparison of other brands on the shelf.What kind of a purchase was made by him?

Discuss the several ways in which a consumer can evaluate alternatives.

Which of the following is the first mental step in the high-involvement decision-making process?

Distinguish between a compensatory and noncompensatory model of consumer decision making.

Which of the following is a performance attribute that consumers use to evaluate alternative products?

The set of attributes used by a particular consumer and the relative importance of each represent the consumer's _____

The frustrations involved in searching for product information through dealing with crowded stores,rude salespeople,and slow Web sites are referred to as the:

Rupert was looking for a cereal with the following attributes: high protein,low fat and low sugar-high protein being the most important attribute.Energize Cereal had high protein,but was also high in fat and sugar.Bright Cereal had low protein,fat,and sugar.Rupert chose Energize Cereal.This indicates that Rupert used a _____ model in making his decision.

The motivation for impulse buying usually is dissatisfaction with the current product.

Which of the following helps people classify new information by generalizing from past experience?

How does a product's price affect a consumer's decision making for a high-involvement and low-involvement product?

What is perception? Explain the perceptual process.

Consumers seek an acceptable satisfaction in high-involvement purchase decisions.

_____ can be defined as the set of enduring psychological traits that lead a person to make distinctive and consistent responses to factors in his or her environment.

Performance attributes used by consumers to evaluate alternative products or services include operating costs,repair costs,trade-in allowance,and brand personality.

Which of the following observations concerning low-involvement purchase behavior is true?

Low-involvement purchase decisions are characterized by possible brand evaluation after the purchase.

Which of the following pyschological factors explains that the use of complex TV ads is a poor choice for low-involvement products?

The Internet has eliminated the psychological costs of information gathering.