Question 1

What are the factors that are most likely to aid the successful implementation of a given business strategy?

Accepted Answer

Successful implementation of a given strategy is more likely when the business has the functional competencies demanded by its strategy and supports them with substantial resources relative to competitors.It is organized suitably for its technical,market,and competitive environment;and has developed appropriate mechanisms for coordinating efforts and resolving conflicts across functional departments.

Question 2

The key issues section of the annual marketing plan:

Accepted Answer

A) specifies the goals to be accomplished in terms of sales volume,market share,and profit. 
B) summarizes the overall strategic approach that will be used to meet the plan's objectives. 
C) presents a short overview of the issues,objectives,strategy,and actions incorporated in the plan. 
D) identifies the main opportunities and threats to the product that the plan must deal with in the coming year. 
A) specifies the goals to be accomplished in terms of sales volume,market share,and profit. 
B) summarizes the overall strategic approach that will be used to meet the plan's objectives. 
C) presents a short overview of the issues,objectives,strategy,and actions incorporated in the plan. 
D) identifies the main opportunities and threats to the product that the plan must deal with in the coming year. D

Question 3

Which of the following refers to the location of decision authority and control within an organization's hierarchy?

Accepted Answer

A) Formalization 
B) Dispersion 
C) Specialization 
D) Centralization 
A) Formalization 
B) Dispersion 
C) Specialization 
D) Centralization D

Question 4

Which of the following functional areas is likely to play the most crucial role in low-cost defender businesses?

Accepted Answer

A) Marketing 
B) Sales 
C) Financial management 
D) Product R&D 
A) Marketing 
B) Sales 
C) Financial management 
D) Product R&D

Question 5

What are the conditions that can make it possible for a firm organized in the hierarchical functional form to be innovative?

Accepted Answer

The functional form is very hierarchical

Question 6

People with expertise in purchasing,manufacturing,order delivery,and billing are most important to new product development.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements will likely appear in an action plan?

Accepted Answer

A) Alter focus from the simulation of primary demand to secondary demand. 
B) Change advertising message to highlight competitive features. 
C) Relative share increased more than did sales dollars. 
D) Research indicates that sales volume can be increased 10% via an emerging segment. 
A) Alter focus from the simulation of primary demand to secondary demand. 
B) Change advertising message to highlight competitive features. 
C) Relative share increased more than did sales dollars. 
D) Research indicates that sales volume can be increased 10% via an emerging segment.

Question 8

List the five key drivers based on which the managers decide that the time has come to restructure an organization?

Accepted Answer

The five key drivers based on which the

Question 9

The action plan in an annual marketing plan summarizes relevant background information on the market,competition and the macroenvironment,and trends therein,including size and growth rates for the overall market and key segments.

Accepted Answer

A) True 
 B)False

Question 10

What are the primary conditions necessary for the success of a prospector business in the critical dimensions of new product success and increased volume and market share?

Accepted Answer

Prospector business units are likely to

Question 11

In centralized units,middle- and lower-level managers have more autonomy and participate in a wider range of decisions.

Accepted Answer

A) True 
 B)False

Question 12

Contingency plans describe actions to be taken if specific threats or opportunities materialize during the planning period.

Accepted Answer

A) True 
 B)False

Question 13

Marketing strategy summarizes the overall strategic approach that will be used to meet the plan's objectives.

Accepted Answer

A) True 
 B)False

Question 14

A product-management organizational design would most likely be appropriate when the firm sells:

Accepted Answer

A) a single product to a large number of different customers. 
B) only a few products in a relatively stable competitive environment. 
C) a large number of products in a relatively simple and stable environment. 
D) a large number of products in an unstable environment. 
A) a single product to a large number of different customers. 
B) only a few products in a relatively stable competitive environment. 
C) a large number of products in a relatively simple and stable environment. 
D) a large number of products in an unstable environment.

Question 15

In the context of differentiated defender strategy,SBU will perform best on ROI dimension when resolution is:

Accepted Answer

A) participative for issues related to differential advantage,but hierarchical for others. 
B) participative for issues like product improvement. 
C) hierarchical for issues related to differential advantage. 
D) hierarchical for issues related to differential advantage,but participative for others. 
A) participative for issues related to differential advantage,but hierarchical for others. 
B) participative for issues like product improvement. 
C) hierarchical for issues related to differential advantage. 
D) hierarchical for issues related to differential advantage,but participative for others.

Question 16

Which of the following is defined as the division of tasks and activities across positions within the organizational unit?

Accepted Answer

A) Specialization 
B) Formalization 
C) Centralization 
D) Standardization 
A) Specialization 
B) Formalization 
C) Centralization 
D) Standardization

Question 17

Financial objectives provide goals for the overall performance of the brand and should reflect the objectives for the SBU as a whole and its competitive strategy.

Accepted Answer

A) True 
 B)False

Question 18

The action programs should reflect:

Accepted Answer

A) reviews of the past performance of the product and the elements of marketing program. 
B) the expected financial payoff plans and actions to be pursued by the company. 
C) the main opportunities and threats to the product that the plan must deal with. 
D) agreements made with departments as to their responsibilities over the planning perioD. 
A) reviews of the past performance of the product and the elements of marketing program. 
B) the expected financial payoff plans and actions to be pursued by the company. 
C) the main opportunities and threats to the product that the plan must deal with. 
D) agreements made with departments as to their responsibilities over the planning perioD.

Question 19

Centralization refers to the location of decision authority and control within an organization's hierarchy.

Accepted Answer

A) True 
 B)False

Question 20

The matrix form of organization structure is:

Accepted Answer

A) the most bureaucratic type of organization. 
B) the least specialized type of organization. 
C) particularly suitable in the case of prospector businesses. 
D) not appropriate for a business facing uncertain environment. 
A) the most bureaucratic type of organization. 
B) the least specialized type of organization. 
C) particularly suitable in the case of prospector businesses. 
D) not appropriate for a business facing uncertain environment.

What are the factors that are most likely to aid the successful implementation of a given business strategy?

The key issues section of the annual marketing plan:

Which of the following refers to the location of decision authority and control within an organization's hierarchy?

Which of the following functional areas is likely to play the most crucial role in low-cost defender businesses?

What are the conditions that can make it possible for a firm organized in the hierarchical functional form to be innovative?

People with expertise in purchasing,manufacturing,order delivery,and billing are most important to new product development.

Which of the following statements will likely appear in an action plan?

List the five key drivers based on which the managers decide that the time has come to restructure an organization?

The action plan in an annual marketing plan summarizes relevant background information on the market,competition and the macroenvironment,and trends therein,including size and growth rates for the overall market and key segments.

What are the primary conditions necessary for the success of a prospector business in the critical dimensions of new product success and increased volume and market share?

In centralized units,middle- and lower-level managers have more autonomy and participate in a wider range of decisions.

Contingency plans describe actions to be taken if specific threats or opportunities materialize during the planning period.

Marketing strategy summarizes the overall strategic approach that will be used to meet the plan's objectives.

A product-management organizational design would most likely be appropriate when the firm sells:

In the context of differentiated defender strategy,SBU will perform best on ROI dimension when resolution is:

Which of the following is defined as the division of tasks and activities across positions within the organizational unit?

Financial objectives provide goals for the overall performance of the brand and should reflect the objectives for the SBU as a whole and its competitive strategy.

The action programs should reflect:

Centralization refers to the location of decision authority and control within an organization's hierarchy.

The matrix form of organization structure is:

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Measuring and Delivering Marketing Performance

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Exam 17: Organizing and Planning for Effective Implementation

What are the factors that are most likely to aid the successful implementation of a given business strategy?

The key issues section of the annual marketing plan:

Which of the following refers to the location of decision authority and control within an organization's hierarchy?

Which of the following functional areas is likely to play the most crucial role in low-cost defender businesses?

What are the conditions that can make it possible for a firm organized in the hierarchical functional form to be innovative?

People with expertise in purchasing,manufacturing,order delivery,and billing are most important to new product development.

Which of the following statements will likely appear in an action plan?

List the five key drivers based on which the managers decide that the time has come to restructure an organization?

The action plan in an annual marketing plan summarizes relevant background information on the market,competition and the macroenvironment,and trends therein,including size and growth rates for the overall market and key segments.

What are the primary conditions necessary for the success of a prospector business in the critical dimensions of new product success and increased volume and market share?

In centralized units,middle- and lower-level managers have more autonomy and participate in a wider range of decisions.

Contingency plans describe actions to be taken if specific threats or opportunities materialize during the planning period.

Marketing strategy summarizes the overall strategic approach that will be used to meet the plan's objectives.

A product-management organizational design would most likely be appropriate when the firm sells:

In the context of differentiated defender strategy,SBU will perform best on ROI dimension when resolution is:

Which of the following is defined as the division of tasks and activities across positions within the organizational unit?

Financial objectives provide goals for the overall performance of the brand and should reflect the objectives for the SBU as a whole and its competitive strategy.

The action programs should reflect:

Centralization refers to the location of decision authority and control within an organization's hierarchy.

The matrix form of organization structure is:

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Measuring and Delivering Marketing Performance

Filters