Exam 4: Understanding Consumer Buying Behavior

Selectivity and organization are factors that guide consumers' perceptual processes and help explain why different consumers perceive product information differently.

Discuss some pros and cons of using the web to search for product information.

Postpurchase evaluation depends on the person's aspiration or expectation level.

A consumer's purchase-decision process is triggered by unsatisfied needs in the step of _____ in the complex decision-making process.

Which of the following is a cost attribute that consumers use to evaluate alternative products?

Which of the following is a social attribute that consumers use to evaluate alternative products?

What is the difference between a culture and a subculture?

Which of the following statements is true of marketing decisions where the consumer exhibits low-involvement behavior?

Consumers who routinely buy from the same store because their experiences with that store have been positive over time are said to have _____.

In a compensatory approach,consumers evaluate alternative brands on only one attribute at a time.

What kind of a model was developed by Martin Fishbein?

Most consumers think a product or service is insufficiently important to identify with it.

High-involvement purchases involve goods or services that are psychologically important to the buyer.

Comparative advertising helps in lowering the ratings of the salient product characteristics of competing brands.

Which of the following is the first step in the consumer's perceptual learning process?

Truffle and Fudge,a tuck shop contributes a part of its sales for the development of children's programs in a blind school.It also publicizes its activities associated with the school in newspapers.This is referred to as the practice of _____.

Which of the following is an availability attribute that consumers use to evaluate alternative products?

The time involved in seeking product information is referred to as _____.

Informational influence involves the use of certain influentials to help assess the merits of a given product/service.

Consumers are influenced more by commercial sources when deciding which service,product,or brand to buy.