Exam 4: Understanding Consumer Buying Behavior

Calvin watched an ad of a new mobile phone on television.Which of the following steps of the perceptual process was Calvin engaged in?

Sensory information such as touch and smell,which can be important for evaluating foods,fashion items,and similar products,cannot be displayed on the Web.

When consumers perceive separate pieces of related information as an organized whole they are _____.

The process of _____ allows us to select,organize and interpret information.

Which of the following statements describe strivers?

Which of the following statements describes the difference between commercial and public sources of information?

Perceptual defense helps guarantee that consumers have the information needed to make a good choice.

Culture is the set of beliefs,attitudes,and behavior patterns shared by members of a society and transmitted from one generation to the next through socialization.

Describe the categories of information sources that are used in the purchase of products.

Which term describes the limited number of products consumers are familiar with that are likely to satisfy their needs?

Mention the important requirements for designing appealing product offerings and structuring effective marketing programs suggested by the Fishbein Model and the noncompensatory models.

Social influences are particularly apparent when consumers purchase low-involvement goods or services.

The consumer decision-making approach associated with low-involvement and routine information search for a product is known as _____.

When consumers buy the same brand repetitively due to few differences between brands,they are engaging in brand loyalty.

Emma noticed a special ski vacation package to Colorado for a low price during a television program.This led to a change in her desired state.Identify the type of change that occurred in Emma's desired state.

A need can become stronger and be brought to our attention by a deterioration of our actual state or an upward revision of our ideal state.

Unicorn Ltd.is indulging in cause-related marketing when it contributes 5 percent of the sales of its flagship brand,Hornbill to rain forest preservation efforts.

Apricot Inc. ,a leading food manufacturing industry uses advertisements to get the good health message across between their products and good health.They use words such as,"contains omega-3","now with probiotic",or "no cholesterol" to indicate that their products help in maintaining good health.By which of the following ways is Apricot Inc.attempting to increase customer involvement?

Which of the following is a low-involvement purchase?

Which of the following is true of the efforts taken by people to seek additional information about alternative brands?