Exam 14: Marketing Strategies for a Digitally Networked World

Describe some of the techniques used to personalize and customize market offerings.

During the customer support or service stage,additional information may flow in either direction or additional goods or services may flow to the customer,possibly in exchange for additional revenue.

What is a positive network effect?

Customization techniques are user-driven,instead of marketer-driven.

What are the critical questions to ask in developing new-economy marketing strategies?

Global Age,a newspaper website forms a collection of blogs from different blog pages of bloggers and uses them on its website.In the syndication process,what would the bloggers be considered as?

Which of the following stages in the consumer experience process requires that information flow from customer to seller?

A wildlife magazine conducts online photography contests and the collection of prize-winning entries of different participants is published on the official website.Which of the following elements is the magazine engaging in?

BRV Inc. ,a logistics services firm that functions across different countries,provides quick freight delivery services,parcels,and couriers to meet tight deadlines of its customers.They also meet the emergencies of customers by ensuring that the goods are delivered within 24 hours.The executives of the firm are discussing if the firm should invest in digital applications of their services.Which of the following will most support the firm's decision to implement online application?

The concept of coproduction provides insights into new ways to serve customers better.

The characteristic of informational networks when a product becomes more valuable as the number of users increases is called a positive network effect,or network externality.

Which of the following is NOT an element that characterizes many new-economy technologies?

With which of the following technologies can syndicated content can be fed to users having preferences for such content?

Several new companies are using web technology to do what banks do,without the bank.

Dotsandlines.com,a website that sells art,craft,and photographs,tracks the photographs and art pieces a person orders,compares them to purchases of others,and recommends some of the items available that he/she may like.This implies that the website is using _____.

Web-based customer service applications should focus on cost-cutting,and not on customer service benefits.

Positron Pvt.Ltd. ,a telecommunications and broadband company,helped a consumer to install antivirus software in his PC by providing him step-by-step instructions through the instant messaging service available on the website of Positron.Which of the following was the broadband company engaged in?

Regardless of its limitations,web-based research,is here to stay and will undoubtedly grow.

In a class of 10 students,two of the students owned cell phones.Hence,only these two students could send text messages to each other in the class.A few days later,two more students got their own cell phones.This increased the habit of texting via phones.In a few months' time,all the students in the class got cell phones and thus,cell phones became more valuable in their class.Which of the following phenomena had occurred in the class?

Disintermediation refers to the use of the Internet for marketers to reach customers with the help of distribution channels.