Exam 14: Marketing Strategies for a Digitally Networked World

Videolove.com enables to share videos of songs,movie trailers,stage performances,etc. ,on their internet site.In the syndication process,what would Videolove.com be considered as?

The more time-critical the information,the less sensible it may be to invest in digital world applications.

Aloof Inc. ,offers t-shirts,bags,and shoes with designs based on needs of consumers.Their products include consumers' favorite bands,favorite quotes,personal ideas,etc.Which of the following techniques is being used by Aloof Inc.?

Which of the following statements about success is true?

At which stage in the customer experience process does the information start flowing from producer to customer?

Under _____,companies carefully consider which burdens they can remove from the customer,using new-economy technologies,and which customers can perform,assessing costs and benefits to both parties.

Vulture Pvt.Ltd. ,an insurance company,uses instant messaging to get information about the needs of consumers.The company also conducts regular polls regarding various schemes it offers,on its official website.By engaging in these practices,Vulture Pvt.Ltd.is involved in:

______ refers to a controversial system that gauges a customer's desire to buy,measures his means,and sets the price accordingly.

Daffodil Inc. ,an on-line floral company allows users to enter family and friends' birthdays and anniversaries,so that users can be reminded to send gifts throughout the year.Which of the following techniques is being used by Daffodil Inc.?

Siesta Inc. ,a holiday booking organization based in New Jersey arranges for holidays to international travelers from different continents on its own website.Which of the following is being achieved by Siesta Inc.due to its online transactions?

Fiona loved the woolens made by Cuddle Inc.However she used to have problems buying them as there were very few retailers that sold Cuddle Inc.'s woolen products.Soon,she was able to buy them directly from the manufacturers,as they started to sell their products at HYPERLINK "http://www.cuddleinc.com/"www.cuddleinc.com.Which of the following techniques was used by Cuddle Inc.?

Explain the first mover advantage and give examples of where first mover advantage has and has not been applied?

Stairway,a rock band wanted to enter the online world of marketing in order to promote their music.However,the band members were worried that their songs would be imitated as barriers to entry on the web are low.In this context,which of the following questions should the band discuss?

What are the seven potentially attractive elements that characterize many new economy technologies?

First-mover strategy is the best strategy as it helps attract investors,makes founders and venture capitalists rich,and is a great recipe for building a great company.

Which of the following stages in the customer experience process includes additional information that may flow in either direction or additional goods or services that may flow to the customer?

A few companies have created a myth that the Internet is a self-service medium.

Which of the following is an example of a threat to technology?

Web integration is the equivalent of having a team of marketing researchers follow customers through a bricks-and-mortar retail store.

Explain the six-stage consumer experience process.