Exam 14: Marketing Strategies for a Digitally Networked World

Track Change,a radio station,launched its online station in the countryside of Florida.However,this was of no use to the people who lived there as they lacked online access.This resulted in a severe loss of sales for the radio station.Which of the following questions should have been asked by Track Change before engaging itself in digitization?

E*Trade,a distributor of syndicated information,brings together from many sources content relevant to its investor clientele and packages it in ways useful to these clients.

Jeremy purchased a washing machine from H&L Ltd. ,an electronics manufacturer.The store installed the washing machine at Jeremy's place.He was also given instructions and directions to use the washing machine properly.In the consumer experience process this step would be referred to as _____.

The sale of the same information to many customers,who then combine the information with information from other sources,and distribute it,is referred to as:

Marketers' concerns over the effectiveness and efficiency of their websites have led to the development of _____,software solutions that monitor and summarize website usage patterns.

Collaborative filtering is a way of personalizing a market offering to each customer.

When an organization decides whether or not to employ a new digital application,it should discuss if it can be done in a proprietary way.This is done as:

At the _____ stage in the customer experience process,a product may be returned to the seller and cash may flow back to the customer.

Privacy and security issues can drive away customers rather than attract them if they are not handled with care.

A company can syndicate the same informational good to an almost infinite number of customers,but the incremental costs are high.

Syndication involves the sale of different informational goods to different customers,who may in turn combine them with information from other sources and distribute it.

Barriers to entry on the web are low and most good ideas can be quickly imitated.

The key to Internet success is first-mover advantage-arriving first in the market with an idea or technology.

What is disintermediation?

An academic publisher converts text books into online formats.This is an example of delivering digital products.

Customers' experiences with goods and some services do not end until the products are consumed,returned,or disposed of.

The internet and other new-economy technologies have led to a global reach,where information,digital goods,or services are available anywhere one can gain access to the web.

Explain the time-critical factor of information that would help a firm decide if it should digitize information.

Why is syndication important? Discuss.

The senior executives of Blueberry Inc. ,a leading firm that published graphic novels,entered into online selling by launching their official website.It created graphic novels in downloadable formats.It also introduced credit card payment and other electronic modes of payment.These steps increased the sales of the organization.Which of the following questions would have most likely helped the executives of Blueberry Inc.?