Question 1

Describe matrix organizations.

Accepted Answer

The matrix form is the least bureaucrati

Question 2

Which type of SBU strategy is most likely to always include an evaluation and reward system which includes high incentives based on sales growth and market share gain?

Accepted Answer

A) Differentiated defender 
B) Reactor 
C) Low-cost defender 
D) Prospector 
A) Differentiated defender 
B) Reactor 
C) Low-cost defender 
D) Prospector

Question 3

A SBU using a prospector strategy will perform best in terms of sales volume growth and market share gains when its structure has _____ levels of centralization and _____ levels of specialization.

Accepted Answer

A) low;high 
B) low;low 
C) high;low 
D) high;high 
A) low;high 
B) low;low 
C) high;low 
D) high;high

Question 4

A company which seeks to maximize fixed assets per employee and percent of capacity utilization relative to its competitors is most likely following a _____ business strategy.

Accepted Answer

A) low-cost defender 
B) prospector 
C) reactor 
D) differentiated defender 
A) low-cost defender 
B) prospector 
C) reactor 
D) differentiated defender

Question 5

A company following a low-cost defender strategy is most likely to have:

Accepted Answer

A) relatively high SBU autonomy. 
B) moderate SBU autonomy. 
C) very few incentive programs. 
D) high synergy and shared programs. 
A) relatively high SBU autonomy. 
B) moderate SBU autonomy. 
C) very few incentive programs. 
D) high synergy and shared programs.

Question 6

The key issues section of annual marketing plan specifies the goals to be accomplished in terms of sales volume,market share,and profit.

Accepted Answer

A) True 
 B)False

Question 7

In prospector service organizations,employees do not have a critical role in identifying potential new services.

Accepted Answer

A) True 
 B)False

Question 8

Global organization structures can be centralized or decentralized in terms of decision making.

Accepted Answer

A) True 
 B)False

Question 9

List the key sections in an annual marketing plan.

Accepted Answer

1.Executive summary
2.Current situation

Question 10

Define the following formalization,centralization,and specialization.

Accepted Answer

Formalization- It refers to the degree t

Question 11

In the case of a prospector strategy,SBU will perform best on critical volume and sharegrowth dimensions when its functional strengths include:

Accepted Answer

A) product R&D and engineering. 
B) financial management and control. 
C) financial management and distribution. 
D) distribution and control. 
A) product R&D and engineering. 
B) financial management and control. 
C) financial management and distribution. 
D) distribution and control.

Question 12

Macroenvironmental situation section describes broad environmental occurrences or trends that may have a bearing on a product's future.

Accepted Answer

A) True 
 B)False

Question 13

_____ summarizes the overall strategic approach that will be used to meet the marketing plan's objectives in a marketing action plan.

Accepted Answer

A) Executive summary 
B) Key issues 
C) Action plan 
D) Marketing strategy 
A) Executive summary 
B) Key issues 
C) Action plan 
D) Marketing strategy

Question 14

A prospector strategy is most likely to have:

Accepted Answer

A) relatively little synergy and few shared programs. 
B) little synergy in areas central to differentiation and shared programs elsewhere. 
C) more shared programs in areas central to differentiation. 
D) high synergy and shared programs. 
A) relatively little synergy and few shared programs. 
B) little synergy in areas central to differentiation and shared programs elsewhere. 
C) more shared programs in areas central to differentiation. 
D) high synergy and shared programs.

Question 15

When a company or SBU has many product-market entries,the:

Accepted Answer

A) simple functional form of organization is inadequate. 
B) hierarchical form of organization works the best. 
C) task-based form of organization is the most appropriate. 
D) product management organization structure is not appropriate. 
A) simple functional form of organization is inadequate. 
B) hierarchical form of organization works the best. 
C) task-based form of organization is the most appropriate. 
D) product management organization structure is not appropriate.

Question 16

The simplicity of the product management organization makes it the most common organizational form among entrepreneurial start-ups.

Accepted Answer

A) True 
 B)False

Question 17

Successful implementation of a given strategy is more likely when the business has the functional competencies demanded by its strategy.

Accepted Answer

A) True 
 B)False

Question 18

The impact of shared programs on the performance of differentiated defenders is more difficult to predict because they must often:

Accepted Answer

A) act with relatively low synergy and provide high incentives to the employees. 
B) modify their products and marketing programs based on changing market conditions. 
C) respond to market situations in a way that is dictated by a central decision making system. 
A) act with relatively low synergy and provide high incentives to the employees. 
B) modify their products and marketing programs based on changing market conditions. 
C) respond to market situations in a way that is dictated by a central decision making system.

Question 19

Low-cost defender SBUs perform better on ROI and cash flow by:

Accepted Answer

A) using relatively little synergy and few shared programs. 
B) giving their managers relatively little autonomy. 
C) focusing on democratic decision making. 
D) stressing participation more than productivity improvements. 
A) using relatively little synergy and few shared programs. 
B) giving their managers relatively little autonomy. 
C) focusing on democratic decision making. 
D) stressing participation more than productivity improvements.

Question 20

Differentiated defenders perform best when their organization structures incorporate moderate levels of formalization,centralization,and specialization.

Accepted Answer

A) True 
 B)False

Describe matrix organizations.

Which type of SBU strategy is most likely to always include an evaluation and reward system which includes high incentives based on sales growth and market share gain?

A SBU using a prospector strategy will perform best in terms of sales volume growth and market share gains when its structure has _ levels of centralization and _ levels of specialization.

A company which seeks to maximize fixed assets per employee and percent of capacity utilization relative to its competitors is most likely following a _____ business strategy.

A company following a low-cost defender strategy is most likely to have:

The key issues section of annual marketing plan specifies the goals to be accomplished in terms of sales volume,market share,and profit.

In prospector service organizations,employees do not have a critical role in identifying potential new services.

Global organization structures can be centralized or decentralized in terms of decision making.

List the key sections in an annual marketing plan.

Define the following formalization,centralization,and specialization.

In the case of a prospector strategy,SBU will perform best on critical volume and sharegrowth dimensions when its functional strengths include:

Macroenvironmental situation section describes broad environmental occurrences or trends that may have a bearing on a product's future.

_____ summarizes the overall strategic approach that will be used to meet the marketing plan's objectives in a marketing action plan.

A prospector strategy is most likely to have:

When a company or SBU has many product-market entries,the:

The simplicity of the product management organization makes it the most common organizational form among entrepreneurial start-ups.

Successful implementation of a given strategy is more likely when the business has the functional competencies demanded by its strategy.

The impact of shared programs on the performance of differentiated defenders is more difficult to predict because they must often:

Low-cost defender SBUs perform better on ROI and cash flow by:

Differentiated defenders perform best when their organization structures incorporate moderate levels of formalization,centralization,and specialization.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Measuring and Delivering Marketing Performance

Filters

Exam 17: Organizing and Planning for Effective Implementation

Describe matrix organizations.

Which type of SBU strategy is most likely to always include an evaluation and reward system which includes high incentives based on sales growth and market share gain?

A SBU using a prospector strategy will perform best in terms of sales volume growth and market share gains when its structure has _____ levels of centralization and _____ levels of specialization.

A company which seeks to maximize fixed assets per employee and percent of capacity utilization relative to its competitors is most likely following a _____ business strategy.

A company following a low-cost defender strategy is most likely to have:

The key issues section of annual marketing plan specifies the goals to be accomplished in terms of sales volume,market share,and profit.

In prospector service organizations,employees do not have a critical role in identifying potential new services.

Global organization structures can be centralized or decentralized in terms of decision making.

List the key sections in an annual marketing plan.

Define the following formalization,centralization,and specialization.

In the case of a prospector strategy,SBU will perform best on critical volume and sharegrowth dimensions when its functional strengths include:

Macroenvironmental situation section describes broad environmental occurrences or trends that may have a bearing on a product's future.

_____ summarizes the overall strategic approach that will be used to meet the marketing plan's objectives in a marketing action plan.

A prospector strategy is most likely to have:

When a company or SBU has many product-market entries,the:

The simplicity of the product management organization makes it the most common organizational form among entrepreneurial start-ups.

Successful implementation of a given strategy is more likely when the business has the functional competencies demanded by its strategy.

The impact of shared programs on the performance of differentiated defenders is more difficult to predict because they must often:

Low-cost defender SBUs perform better on ROI and cash flow by:

Differentiated defenders perform best when their organization structures incorporate moderate levels of formalization,centralization,and specialization.

The Marketing Management Process

The Marketing Implications of Corporate and Business Strategies

Understanding Market Opportunities

Understanding Consumer Buying Behavior

Understanding Organizational Markets and Buying Behavior

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Business Strategies: a Foundation for Marketing Program Decisions

Product Decisions

Pricing Decisions

Distribution Channel Decisions

Integrated Promotion Decisions

Marketing Strategies for a Digitally Networked World

Strategies for New and Growing Markets

Strategies for Mature and Declining Markets

Measuring and Delivering Marketing Performance

Filters

A SBU using a prospector strategy will perform best in terms of sales volume growth and market share gains when its structure has _ levels of centralization and _ levels of specialization.